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MULOs need localized unstructured citation strategies to improve AI search visibility

McDonald’s unveiled the next iteration of its business strategy on Monday, called McDonald’s Next, that is aiming to make the company a more consistent destination for a broader subset of consumers.

On this year’s Social Geek New Year’s Day podcast, I asked 26 franchise professionals about their goals for '26.

Franchise owners attract talent with work-life balance and local connections

For multi-location brands and the agencies that serve them, maintaining consistent AI and local search visibility at scale is a resource problem, but AI agents are beginning to solve it.

An Uberall report reveals that 83 percent of QSR brands are invisible to AI search recommendations, posing a significant risk to customer discovery and foot traffic.

Franchise trade shows and expos can be an effective way for prospective franchisees to research and consider their options for business ownership.

Convenience store operators can gain a competitive advantage and drive customer loyalty by prioritizing restroom cleanliness as a core marketing strategy.

Multi-location brands face a local discovery shift beyond their website

Papa Johns partners with Disney for Toy Story 5 promotion

Picture two locations of the same quick-service restaurant brand, both in the same metro area, both with solid review scores, both with optimized Google Business Profiles.

The U.S. Department of Labor has proposed a new national standard for joint-employer status, a move with significant implications for franchisor liability and labor law compliance.

FranchiseVision founder David Busker advises comparing three brands at a time.

OpsScaleIQ launches an operational intelligence platform for multi-location franchise operators, analyzing customer review data and identifying areas for improvement.

Target is investing $6 billion into technology and stores, featuring an AI-driven 'Trend Brain' to accelerate merchandising and demand forecasting.

The fitness and wellness industry has never had more data. Figuring out what to do with it as the technology evolves is the challenge.

Jonathan Chen brings Filta's sustainable kitchen services to NE L.A.

It doesn’t matter how you use AI for franchise development. What does matter is how your candidates are using AI.

Franchise development is becoming a synchronized ecosystem, with AI-forward search behavior, Google's automated campaign types, and full-funnel data orchestration.

Franchise brands must adjust their strategy to meet candidates where they are, using digital channels and AI to connect with potential buyers.

An Amazon cloud outage affects travel, online streaming, dining, gaming, franchises, and more, highlighting the complexity and fragility of the internet.

Franchise growth in 2025 is expected to be challenging due to increased competition from franchise brokers and a need for new franchise metrics.

OK, they haven’t really disappeared — yet. But when it comes to measuring franchise development campaigns, many traditional metrics are quickly losing relevance.

Franchise brands can set up digital marketing for success by starting with a solid digital foundation, including a fully optimized website and social media channels.