
Topline Strategy: Highlights from the 6th Annual Franchise Marketing Report
The 2024 Annual Franchise Marketing Report (AFMR) is back and bigger than ever with new details that reflect the evolving nature of franchising.
Google is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 588 stories link here, each summarized from the original publisher. * AI search is changing the way customers discover automotive brands, with research now happening inside AI assistants that name two or three brands and explain why [[2026-11-02 How AI Search Is Changing the Way Customers Discover Automotive Brands (e9697e)]]. * Multi-location businesses need to track AI visibility across all locations to understand where AI recommends their locations and how it describes them [[2026-11-02 How MULOs Can Win Customers Without the Click (ecb340)]]. * A restaurant's digital presence is crucial in influencing where customers decide to order, with 74% of diners saying it affects their decision [[2026-10-27 How digital friction is costing QSR orders before they begin (90bfb8)]]. * Walmart is opening its ecommerce infrastructure to outside AI shopping agents through its Agent Profiles and Walmart Agent Gateway tools [[2026-10-22 Walmart Is Building the Access Rules for Agentic Commerce (b1af98)]]. * Franchise brands can improve their online visibility through search engine optimization, local search visibility, and online reviews [[2026-10-15 Building a Modern Franchise Brand SEO, Local Search & Reviews (6f5671)]]. * Escapology's corporate team manages marketing efforts centrally, including local discovery and SEO, to support its franchisees [[2026-10-14 Building a Modern Franchise Brand in 2026 Marketing Toolkits (98cd38)]]. * Best Life Brands' CMO Jennifer LoBianco discusses the importance of local store marketing for franchisees, highlighting the need for a combination of online and offline strategies [[2026-10-13 Building a Modern Franchise Brand in 2026 Local Store Marketing That Lifts Sales (5a8185)]]. * Restaurants face pushback and risk when integrating AI tools, with 48% of executives concerned about managing risk, due to employee and consumer concerns over inaccuracy and inefficiency [[2026-10-07 Why restaurants face pushback, risk when integrating AI tools (d45e07)]].

The 2024 Annual Franchise Marketing Report (AFMR) is back and bigger than ever with new details that reflect the evolving nature of franchising.

Influencers hold significant power in shaping consumer opinions and driving brand awareness, and can be a game-changer for franchises looking to increase their online presence.

Franchise website performance metrics, lead generation, and optimization are crucial for franchise development success and local unit growth, requiring franchisors to track both site performance and desired output.

Franchise website optimization is crucial for establishing authority and national/local presence, with common mistakes including poor structure and content depth.

Dennis Carpenter, a former Army recruiter, transitioned into franchising after exploring new opportunities.

2024 election to disrupt digital media with 30% more ad spend

Franchise brands face challenges in growth and lead generation, shifting towards organic methods and digital marketing.

Preservan earns a spot on FranServe's Fran-tastic Brands list, recognizing its commitment to innovation and customer value.

IDEA Lab Kids franchise poised for growth in $4.6 billion education sector

Express Employment Professionals , the full-service staffing franchise with nearly 900 units, is setting its sights on Ohio for its next wave of franchise expansion due to the state's robust…

Expanding a franchise business requires attracting motivated, qualified franchisees who are aligned with a brand's values and objectives.

The Consumer Marketing News, Views, and Reviews: August 2022, featured articles on the tech side, including Teens 13–17 Have Abandoned Facebook and BeReal Photo-Sharing Platform Called Gen Z’s New Favorite “Anti” Social Media App.
Asurion Tech Repair & Solutions has opened a new location in West Bend, offering professional fixes for consumer electronics.
uBreakiFix opens a new location in Rock Hill, offering repair services for electronics and citing its partnership with industry leaders as a key factor in its success.
uBreakiFix opens a new franchise location in Kernersville, offering professional repair services for electronic devices.
PrideStaff expanded its service area by opening a new staffing and employment agency in West Tampa, Florida.

Choosing the right partners to help amplify your brand and attract the right franchisee candidates can be a challenge.
Asurion Tech Repair & Solutions opens in Mansfield, offering professional fixes for most consumer electronics, from smartphones to game consoles.

Bud Light and Dos Equis demonstrate the importance of consistent brand marketing, with up to 23% revenue increase.

Ace Hardware is 13th fastest-growing U.S. retailer with 27.9% revenue growth.
uBreakiFix opens its newest franchise location in Lake Jackson, offering professional repair services for electronic devices.
Asurion Tech Repair & Solutions opened a new location in Bellingham at 155 Telegraph Road, offering professional fixes for most consumer electronics.
Asurion Tech Repair & Solutions has opened a store in Brea, offering professional fixes for most consumer electronics.
Asurion Tech Repair & Solutions has opened a new location in Garland, offering professional fixes for consumer electronics.