
What are some ways you adapt local store marketing for different markets and customers?
When it comes to local store marketing for multi-unit restaurant franchisees, adapting to different markets and customers is key to survival.
Great Clips is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 226 stories link here, each summarized from the original publisher. * Great Clips partnered with magician Justin Flom to promote their app and Online Check-In feature, aiming to simplify back-to-school season for parents [[2026-07-14 Great Clips® Eases Back-to-School Chaos With a Little Magic (db7736)]]. * Rob Goggins has taken over as president and CEO of Great Clips, Inc., replacing Steve Hockett who retired after 35 years with the brand [[2026-05-10 An Experienced Hand Great Clips CEO keeps the Momentum Rolling Forward (5e35c2)]]. * Great Clips provides information on its franchise costs, fees, and profit data for 2026, operating over 4,400 locations across the US and Canada, performing over 90 million haircuts annually [[2026-03-27 Great Clips Franchise Costs, Fees and Profit Data for 2026 (4f7336)]]. * Great Clips is offering a nationwide $12.99 haircut coupon to help fans save time and money during March Madness [[2026-03-18 Great Clips® Assists Fans During March Madness® with Nationwide $12.99 Haircut C (c29f1c)]]. * Great Clips has appointed Traci Elder as Vice President of Marketing and Communications, where she will lead marketing efforts to strengthen and grow the brand [[2026-03-09 Great Clips Appoints Traci Elder as Vice President of Marketing and Communicatio (d0cadf)]]. * Minimum wage increases in various US cities and states are affecting franchisees' bottom line, with some franchisees adjusting prices, employee scheduling, and labor optimization to mitigate the impact [[2025-10-27 How are minimum wage increases affecting your bottom line (d87140)]]. * Multi-unit restaurant franchisees adapt local store marketing to different markets and customers to survive and thrive [[2025-10-13 What are some ways you adapt local store marketing for different markets and cus (065435)]]. * Franchisees like Greg Thomas, a successful franchisee with over 70 Great Clips salons, have learned hard lessons from their experiences, including the importance of trusting the team and creating a culture that can carry the business forward [[2026-10-08 Hard Lessons Learned (5186ce)]]. Filed under Beauty & Wellness / Hair & salon suites.

When it comes to local store marketing for multi-unit restaurant franchisees, adapting to different markets and customers is key to survival.

For many restaurant franchisees, money is tight, customers scarce, and here comes the ever-critical Q4, followed by an uncertain 2026—for restaurant operators and customers alike, who both are dealing with inflation.

One of the primary themes of the most recent Franchise Customer Experience Conference (FCXC) in June was how franchises are optimizing the customer experience.

But hang on because there’s more to the story. Bansal first arrived in the U.S.
Great Clips today announced the promotion of Rob Goggins to President and Chief Executive Officer effective January 1, 2026, succeeding Steve Hockett, who will retire at the end of 2025.
To kick off this new grand opening in Texas, Chicken Salad Chick will offer guests a taste of its Southern charm and community spirit with a week of exclusive deals and giveaways.
Great Clips today launched its annual back-to-school marketing campaign to spotlight how Great Clips and the brand’s mobile app can help alleviate stress for parents around one of the most hectic times of year.

CHOP Barbershop combines old-school charm with modern convenience, offering a unique neighborhood gathering spot with a focus on community and experience.
Great Clips offers trip and tickets to 2025 Stanley Cup Final game.

Jerry Akers, a multi-unit franchisee from Iowa and board member of the International Franchise Association (IFA), testified before the Joint House and Senate Small Business Committee hearing, "Prosperity on Main Street:

The American Association of Franchisees and Dealers (AAFD) expands its membership with seven new franchise groups, representing diverse brands and a commitment to fair franchising.

Here we are, a mere two weeks into 2025, one week before a new administration is sworn in, and the uncertainty needle is swinging wildly between optimism and uncertainty.
Great Clips today announced its first-ever nationwide promotion tied to the CFP – a $9.99 haircut coupon that will help fans look and feel great as they watch and enjoy the College Football Playoff.

The MUFC Advisory Board looks ahead to 2025, expecting significant discussions in Congress around critical issues such as taxes and immigration.
To kickoff bowl season and the College Football Playoff, Great Clips will air a new national television commercial called “We’re All In” beginning on December 7 across ESPN and ABC.
This is the 12th consecutive year that Great Clips has offered free haircuts on Veterans Day, providing more than 2.3 million free haircuts valued at $35 million dollars to military service members.

Gabby Wong of FranConnect was named to the International Franchise Association (IFA) board of directors.

FRANdata releases top 50 brands by number of multi-unit franchisees
Great Clips has launched its annual back-to-school campaign to help parents understand Gen-z slang, featuring Joey Fatone and popular teacher influencers.
Great Clips today announced the second class of the virtual Hockey Hair Hall of Fame as part of the brand’s annual Show Your Flow campaign.

Leadership expert Jerry Akers shares his top five tips for franchise leadership, emphasizing the importance of commitment and education.

The International Franchise Association has released policy recommendations to strengthen the franchise model and improve outcomes in franchising.

The franchising space is witnessing high resale percentages. More franchise brands are seeing significant resales.
Toppers Pizza celebrates grand opening of its newest Wisconsin location, offering a ‘Buy One Pizza, Get One Free’ offer to customers.