inLIFE Wellness

For Sarah Joy , a 20-year career in fitness had become both a passion and a limitation.

Reformer Pilates may be enjoying a surge in popularity, but for inLIFE Wellness founder and CEO Scott Capelin, the opportunity goes deeper than a fitness trend.

Sarah Joy knew the fitness industry long before she knew inLIFE Wellness.

Prospective franchisees have no shortage of options. They can compare brands, investment levels, reviews and business models before ever speaking with a franchise development representative.

Building a franchise brand used to be easier to define .

Reformer Pilates is booming. But for someone who has never stepped inside a Pilates studio, that popularity can also make the category feel intimidating.

Reformer Pilates is having a moment, but inLIFE Wellness founder and CEO Scott Capelin has been in the fitness business long enough to know that chasing trends is not a sustainable growth strategy.

inLIFE Wellness founder Scott Capelin discusses his franchise growth strategy

inLIFE Wellness is a boutique fitness and wellness concept built around reformer Pilates, Barre, strength training and other group exercise classes.

The Australian Pilates brand is launching its first franchise application window with a flat-fee structure, targeting expansion across 15 U.S. states and New Zealand.