
Consumer Marketing Roundup: May 28, 2019
A recent article in the Wall Street Journal examined the use of the Net Promoter Score (NPS) in recent years by U.S. corporations.
Instagram is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 612 stories link here, each summarized from the original publisher. * Kilwins is offering a chance to win one of 10 $50 Kilwins eGift Cards through an Instagram sweepstakes to celebrate National Dessert Day [[2026-10-06 Kilwins Celebrates National Dessert Day with Award-Winning Treats and a Sweet Sw (933d7c)]]. * Haven Hot Chicken gave away free Tendie Duo Combos through its social media channels to celebrate National Chicken Month [[2026-08-27 Haven Hot Chicken Celebrates National Chicken Month With Free Tendies (093e80)]]. * Scooter's Coffee launched a social media giveaway where five winners will receive a year's worth of coffee [[2026-07-27 Scooter’s Announces Sweepstakes for Year of Free Coffee (6bffd1)]]. * Kilwins gave away free ice cream for a year to one winner as part of National Ice Cream Month [[2026-07-09 Kilwins to Give Away Free Ice Cream for a Year (cbe810)]]. * Franchise brands can enhance visibility and boost growth by managing their social media presence effectively [[2025-05-20 The Ultimate Guide to Selling Franchises Managing Your Social Media Drumbeat (df8d3e)]]. * Social media has become a vital tool for franchise owners to expand their reach and build connections with customers [[2024-11-21 Maximizing Franchise Growth By Leveraging Social Media (6ec2fa)]]. * Franchisors are using social media for recruitment, with 46% selling franchises through it [[2025-06-10 Social Media and Franchise Recruitment (a556c1)]]. * A franchise can leverage social media to promote its website and boost franchise sales through strategic content creation and sharing [[2024-09-21 Using Social Media to Promote Your Franchise Website (666645)]]

A recent article in the Wall Street Journal examined the use of the Net Promoter Score (NPS) in recent years by U.S. corporations.

Franchise development sites are being refreshed, with a focus on digital trends and marketing practices to attract potential franchisees.

America's obsession with beauty is being fueled by increasing exposure to idealized beauty on social media.

When it comes to modern branding and inviting audience action, an impressive content arsenal is non-negotiable.

Wendy's and Snapchat have partnered to raise money for the Dave Thomas Foundation for Adoption, using a Snapchat lens and donation pledge.

Lush, gorgeous lashes can be just the beginning when it comes to looking and feeling one’s best.

Millennials say that social media use compels them to spend money they don't have, with 49% of millennials influenced by social media to spend money on experiences

A new CMO looks to paint a marketing masterpiece at Painting with a Twist, overseeing the marketing, art, and IT departments to increase the brand's resources and capabilities.

Arby’s fans were out in full force recently as the brand offered fans a day trip to Hawaii for just $6 in promotion of its new King’s Hawaiian Sandwich line .

Starbucks credits sales growth to cold drinks, rolling out its summer menu and introducing more expensive drinks like cold coffees.

According to an article in AdWeek , “ The National Football League and Instagram are teaming up on a digital shopping experience tied to one of the league’s biggest events:…

Instagram tests a feature that hides like counts, aiming to focus on content over popularity.

Wetzel's Pretzels celebrates National Pretzel Day with free original pretzels and social media promotions.

Restaurant brands can drive traffic by collaborating with influencers, who have the power to contribute significantly to restaurant traffic.

Budweiser parent company Anheuser-Busch InBev and Keurig Dr. Pepper Inc. launch in-home K-Cup system for cocktails.

A study by Feedvisor reveals that 74% of consumers head straight to Amazon when they have a specific product in mind.

The touch-screen era has led to a decline in face-to-face interactions, negatively affecting human-to-human communication and relationships.

Congress is holding oversight hearings on big tech companies, proposing new regulations on data collection and user consent.

Mainland helps clients extend the impact and awareness of their PR efforts through online presence.

Blaze Pizza has added a 14-inch pizza option to its menu to boost delivery sales and emphasize sharable offerings.

Dunkin' brings back Irish Creme coffee promotion after a five-year hiatus, with seven locations participating on St. Patrick's Day.

The Consumer Marketing Roundup newsletter is redesigned and expanded to cover social media and digital marketing topics.

Instagram will roll out donation stickers for its story feature, enabling users to make contributions to charitable causes.

Instagram is internally testing a direct message app for desktop use, allowing users to privately message other Instagrammers without using their smartphone.