Jersey Mike's is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 408 stories link here, each summarized from the original publisher. * Jersey Mike's is shifting its advertising strategy to turn name recognition into sales, with a focus on digital marketing and targeting younger consumers, women, and Hispanic guests, resulting in systemwide sales rising 11% to $1.2 billion [[2026-10-29 Jersey Mike’s Wants More Than Name Recognition (e246b1)]]. * The company increased its digital marketing spend to 20% and saw a 3% increase in same-store sales in the third quarter, driven by transactions, with digital sales also increasing 100 basis points year-over-year to 43% [[2026-10-28 Jersey Mike's took to social media to reach younger diners. And it's working (47df81)]]. * Jersey Mike's investments in digital marketing have increased digital sales to 43% of total revenue, with same-store sales growing 3% in the third quarter, and the company has added 80 new units and plans to expand into more international markets [[2026-10-28 Jersey Mike's investments in digital marketing are paying off (3d328e)]]. * Jersey Mike's is focusing on value, adding a value bundle to its menu for a limited time, offering a mini cold sub and a bag of chips for $7.99, to attract Gen Z and younger consumers [[2026-10-19 Jersey Mike’s is focusing on value. Is that the right call (0fa2e0)]]. * The chain aims to reach an average unit volume of over $2 million, up from the current $1.4 million, through digital growth and other strategies, including increasing its digital sales mix to 60-70% and expanding its catering business [[2026-09-11 How Jersey Mike's plans to exceed a $2M average unit volume (606534)]]. * Jersey Mike's reported a 10% increase in systemwide sales and 2.3% same-store sales growth, with plans to expand to 7,500 locations in the US and 15,000 worldwide, and has opened 83 new stores in the second quarter [[2026-09-09 4 key numbers shed light on Jersey Mike’s strategy (cfcad3)]]. * The company is shifting its marketing strategy towards digital channels and social media to attract younger consumers and increase transaction frequency, with a 22% increase in loyalty registrations year to date [[2026-09-09 Jersey Mike’s turns to digital media to reach broader audience (a8ccb1)]]. * Jersey Mike's has a goal of $2 million in average sales per store and plans to expand to 15,000 locations worldwide, doubling its domestic units and pushing into international markets [[2026-09-14 Jersey Mike’s Just Held Its First Earnings Call and Revealed the Magic Number Th (e2580d)]]. Filed under Restaurants / Sandwich & sub.
Also known as Jersey Mike's Franchise Systems LLC, Jersey Mikes
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Jersey Mike’s Subs donates all sales to local charities on its 13th Annual Day of Giving, supporting over 200 local organizations.
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MinZheng “MZ” Wahlers of Golden View Classical Academy in Golden, Colo., and Jadyn Diaz of Ukiah High School in Ukiah, Calif., have been named the winners of the fourth annual Jersey Mike’s Naismith High School Basketball Courage Award.
Peter Cancro is the founder and CEO of Jersey Mike’s Franchise Systems, Inc., a fast-casual sub sandwich franchise.
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Jersey Mike’s Subs launches its 13th Annual Month of Giving fundraising campaign, with customers donating to local charities.
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TSM and Jersey Mike's form a three-year esports partnership, offering fan sweepstakes, subs for subs initiatives, and custom content production.