Jersey Mike's is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 408 stories link here, each summarized from the original publisher. * Jersey Mike's is shifting its advertising strategy to turn name recognition into sales, with a focus on digital marketing and targeting younger consumers, women, and Hispanic guests, resulting in systemwide sales rising 11% to $1.2 billion [[2026-10-29 Jersey Mike’s Wants More Than Name Recognition (e246b1)]]. * The company increased its digital marketing spend to 20% and saw a 3% increase in same-store sales in the third quarter, driven by transactions, with digital sales also increasing 100 basis points year-over-year to 43% [[2026-10-28 Jersey Mike's took to social media to reach younger diners. And it's working (47df81)]]. * Jersey Mike's investments in digital marketing have increased digital sales to 43% of total revenue, with same-store sales growing 3% in the third quarter, and the company has added 80 new units and plans to expand into more international markets [[2026-10-28 Jersey Mike's investments in digital marketing are paying off (3d328e)]]. * Jersey Mike's is focusing on value, adding a value bundle to its menu for a limited time, offering a mini cold sub and a bag of chips for $7.99, to attract Gen Z and younger consumers [[2026-10-19 Jersey Mike’s is focusing on value. Is that the right call (0fa2e0)]]. * The chain aims to reach an average unit volume of over $2 million, up from the current $1.4 million, through digital growth and other strategies, including increasing its digital sales mix to 60-70% and expanding its catering business [[2026-09-11 How Jersey Mike's plans to exceed a $2M average unit volume (606534)]]. * Jersey Mike's reported a 10% increase in systemwide sales and 2.3% same-store sales growth, with plans to expand to 7,500 locations in the US and 15,000 worldwide, and has opened 83 new stores in the second quarter [[2026-09-09 4 key numbers shed light on Jersey Mike’s strategy (cfcad3)]]. * The company is shifting its marketing strategy towards digital channels and social media to attract younger consumers and increase transaction frequency, with a 22% increase in loyalty registrations year to date [[2026-09-09 Jersey Mike’s turns to digital media to reach broader audience (a8ccb1)]]. * Jersey Mike's has a goal of $2 million in average sales per store and plans to expand to 15,000 locations worldwide, doubling its domestic units and pushing into international markets [[2026-09-14 Jersey Mike’s Just Held Its First Earnings Call and Revealed the Magic Number Th (e2580d)]]. Filed under Restaurants / Sandwich & sub.
Also known as Jersey Mike's Franchise Systems LLC, Jersey Mikes
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Jersey Mike's is partnering with Feeding America to donate 20 percent of sales to food banks across the country, helping to address the increased need for food assistance during the pandemic.
> “Jersey Mike’s has a long-standing tradition of high quality and dedication to excellence, which mirrors the attributes of the Naismith Trophy, and we couldn’t be more pleased to extend our partnership to continue hono
Jersey Mike's introduces a new catering program, providing customers with secure meal options for gatherings, including subs by the box and individual lunch boxes.
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Jersey Mike's was founded in 1974 as Mike's Subs by CEO Peter Cancro, who began franchising in 1987 and has since grown to nearly 2,000 locations across the US.
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Jersey Mike's honors 3,000 high schools' student-athletes with virtual banquet.
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On Saturday, April 25, and Sunday, April 26, Jersey Mike’s will donate 20 percent of sales to Feeding America.
Jersey Mike's opens its first Bristol location, hosting a grand opening and fundraiser to support local high school, as part of its community involvement efforts.
Jersey Mike's partners with Grubhub to offer nationwide delivery, with a free regular sub and delivery promotion from March 2-8.
Jersey Mike’s locations across the country are joining forces with 200 local charities to celebrate the company’s 10th Annual Month of Giving fundraising campaign.