Consumer Marketing Roundup: November 2020

Welcome back to the Consumer Marketing Roundup — just the second one we’ve published since March. While the world has changed around us this year, we’re not done yet, with new changes still to come. Human nature, however, remains the same, as do our everyday needs.

People still must buy goods and services, from Covid masks to food to workouts and home repair. And on top of it all, here come the holidays. So since buying and consumer marketing go hand in hand, we continue our coverage of marketing news and trends, technologies, people, and more.

HOLIDAY MARKETING DURING COVID Guide to Safe E-Commerce for Retailers as Peak Shopping Season Approaches Email in the Time of a Pandemic: Channel Most Favored by Consumers Restaurants Fine-Tune Dining Rooms as Covid Spreads and Restrictions Return REOPENING/NEWS NRA CEO Says Restaurants Are Convenient Scapegoats for Shutdowns Covid Relief Now Coalition Launches Ad Blitz, Adds New Members Focus Brands President on How To Transform the Workplace During a Crisis Starbucks Predicts Full Recovery from Coronavirus in 2021 27 More Black Former McDonald’s Franchisees Join Discrimination Lawsuit Marriott Reduces Expenses, Returns to Profitability in Q3 KFC’s Next-Generation Prototype Is Built for the Future Fast Food’s Big Bets on Breakfast Falter During Covid-19 Study: QSR Apps Rule as Demand for Digital Orders Tops 70% MARKETING TECH, TRENDS, & REPORTS Nielsen Unveils New Measurement System for a Cookie-Free Future 20 Expert WFH Tips for Marketers During Covid-19 For Marketers, Trying Is The New Doing Starbucks Giving Raises to All U.S. Employees 10 Missteps To Avoid in Launching & Expanding a Fast Casual Brand NEW UNITS/GROWTH/EXPANSION/NEW & EMERGING BRANDS Freddy’s Signs Deal to Open 50 Restaurants Across Southeast Sola Salon Studios Accelerates U.

S. Expansion Amid Year of Record Growth Curry Up Now Signs Multi-Unit Deal for State of Texas Romeo’s Pizza Announces Expansion Plan in the Midst of the Pandemic Wow Wow Hawaiian Lemonade Inks 3-Unit Deal for Tucson Area Southern Classic Chicken, with 17 Units, Announces Franchise Expansion Plans Global Bubble Tea Brand Plans North America Expansion Brooklyn Dumpling Shop Automat Partners with Fransmart, Targets 500 Units in 10 Years SOCIAL MEDIA Social Media Trends 2021 Global Report (Free Download) CAUSE MARKETING/FRANCHISING CARES Jersey Mike’s Donated 20% of Sales to Feeding America Last Weekend America Needs a Hug: Denny’s Broadens Cause Marketing Taco Bell Foundation Accepting Applications for Live Mas Scholarships PJ’s Coffee Awards Franchise to U.S.

Army Veteran in Annual Giveaway Image One Announces First Responders & Military Veteran Franchise Giveaway MILESTONES, PEOPLE, ETC. uBreakiFix Opens 600th Store Tropical Smoothie Cafe Opens 900th Location Qdoba Names Former PepsiCo Executive Jeannie Cho as CMO RIP Freddy Simon, 95, Namesake of Freddy’s Frozen Custard & Steakburgers Cecilia Chang, Chinese Food Pioneer in the U.S.