Mastercard — page 2

In 2015, I reported on the increasing use of technology in international franchising.

Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.

Major brands are turning to experiential marketing to create stronger relationships with consumers.

Capriotti's uses big data and other technologies for franchisee recruitment, including real estate and site selection, competitive and consumer trends, and marketing messaging.

David Bloom, Chief Development Officer at Capriotti's, stated that the data available through today's manifold third-party resources and related technologies is now required to inform and guide their decisions at…

Capriotti's uses big data and other technologies to inform and guide its decisions, including franchise development and real estate site selection.

Employers are enlisting employees to create an army of social media advocates, but lacks relevance to the franchise industry.

Chris Morris, a former financial services executive, opened a franchise of The Cleaning Authority in Danbury, Connecticut, after being downsized.

Smoothie King uses advanced technology to support its franchisees in locating the best locations for their businesses.

Fast Casual debunks common myths about EMV liability shifts and encourages franchise brands to make the switch.