
Marketing Land: Facebook’s New Events App Could be a Trojan Horse Rival to Google Calendar
Facebook created a separate mobile app for its event feature, which could be used as a general-purpose calendar.
Microsoft is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 205 stories link here, each summarized from the original publisher. * Starbucks is reducing its reliance on big tech companies like Microsoft by developing its own in-house software tools, aiming to cut $2 billion in costs [[2026-07-10 Starbucks Is Reducing Its Reliance on Big Tech. Here’s What Businesses Can Learn (f51d76)]]. * NAYA, a Middle Eastern fast-casual chain, has been ranked No. 71 in Food & Beverage and 1713 Overall on the 2026 Inc. 5000 list, recognizing its disciplined national expansion strategy and strong revenue growth, with past honorees including Microsoft [[2026-08-11 NAYA Sees Ranking in Inc. 5000 List (0023bc)]]. * D1 Training has been ranked on the Inc. 5000 list with 1,552 percent revenue growth, joining other successful companies such as Microsoft and Under Armour [[2025-08-13 D1 Training Ranks on Inc. 5000 List of America’s Fastest-Growing Private Compani (815aa8)]]. * Guru Balasubramanian, a former Microsoft program manager, has brought the Seniors Helping Seniors franchise to Charlotte, North Carolina, to provide in-home care services for seniors [[2025-09-24 Microsoft Program Manager Brings Seniors Helping Seniors to Charlotte (eb20e4)]]. * Keva juice chain is using AI to build its own software, saving $30,000 annually, and plans to make it available to other restaurants, changing the build-or-buy debate for restaurants [[2026-08-19 'Vibe coding' is changing the build-or-buy debate for restaurants (472d2d)]]. * Companies like Keva and Starbucks are using AI to reduce software subscription fees and bring development in-house [[2026-10-29 Restaurant Tech Heat Check What’s Real and What Needs a Sprinkle of Salt (4f7593)]]. * The adoption of 'vibe coding' is changing the build-or-buy debate for restaurants, with some industry players predicting it will disrupt traditional software-as-a-service companies [[2026-08-19 'Vibe coding' is changing the build-or-buy debate for restaurants (472d2d)]]. * Franchise leaders share the technology tools they can't live without, including CRM platforms, POS systems, and AI-powered tools [[2026-07-12 Technology Franchise Leaders Can’t Live Without (b088ca)]]. * Digital advertising within franchise systems is undergoing a transformation to an autonomous, AI-driven model, with franchise brands adopting this model to gain a compounding advantage [[2026-02-17 The Rise of Autonomous Advertising in Franchise Marketing (5369b9)]]. * Life Time is rolling out over 55 'Work Lounges' inside its athletic country clubs, with 30 more planned, as part of a push to become more than a health destination, and is also introducing premium Work Lounges and scaling its digital ecosystem, including a full rollout of its AI assistant, L.AI.C [[2025-08-25 Life Time To Roll Out Nearly 100 In-Club Coworking Lounges (db884f)]].

Facebook created a separate mobile app for its event feature, which could be used as a general-purpose calendar.

Facebook to launch enterprise communication and collaboration network Facebook At Work in the next few weeks on a per seat pricing model.

Zappos has been operating as a full-blown “Holocracy” since 2015, an experimental way of running a company that gets rid of traditional manager roles and job titles.

FranConnect helps brands achieve their expansion goals through technology and software solutions, improving unit economics and communication with franchisees.

FranConnect offers franchise management software to help brands improve unit economics and expand efficiently.

Chat apps and chatbots are becoming increasingly popular, with users connecting with brands and checking out products.

At the 2016 National Restaurant Association (NRA), one of the event’s key messages in particular was seen and heard across the sprawling floor of vendors, manufacturers and distributors: delivery, digital ordering, and t

Cloud-based accounting tools are recommended for emerging franchisors to reduce costs and improve transparency.

The value of a Facebook fan has decreased, with brands no longer willing to spend millions to market the platform.

A Microsoft study found that 78 percent of recruiters use search engines to evaluate job applicants, highlighting the importance of online reputation management.

Companies are purchasing racy domain names, such as Office.porn, before the general public can, in anticipation of the launch of generic top-level domain names.

The author suggests that franchising must change to remain relevant and adapt to new technologies and consumer behaviors.

Attendees at franchise conventions can increase their chances of success by being prepared, networking effectively, and avoiding distractions.