TikTok is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 74 stories link here, each summarized from the original publisher.
Chipotle first transformed the viral "tatted like a Chipotle bag" meme into a Friday the 13th promotion in June 2025, driving the company's highest sales ever during the non-peak 3 to 4 p.m.
KFC's U.S. comeback plan continues to navigate a competitive QSR environment, with the Popcorn Chicken generating a strong consumer response.
Spectrum, Maplewood, and Kendal use word-of-mouth marketing to build brand recognition
Home services marketing expands beyond search with AI and video
Food truck market to reach $4.71 billion in 2026 sales
Haven Hot Chicken celebrates National Chicken Month with free tendies
Industry experts discuss how hidden shifts in capital allocation and consumer behavior are influencing the sales and marketing strategies of senior living operators.
The resurgence of cardio kickboxing on social media platforms like TikTok is driving renewed interest in the high-energy fitness modality pioneered by Billy Blanks.
Local marketing tools help franchisees stay visible in their markets
Designed to inspire, entertain and spark conversation, TikTok has transformed everyday menu items — and customers — into viral sensations.
The coffee giant is piloting a new TikTok Content Suite to incentivize baristas to create promotional content, signaling a shift toward employee-driven digital marketing.
On this year’s Social Geek New Year’s Day podcast, I asked 26 franchise professionals about their goals for '26.
Franchise owners attract talent with work-life balance and local connections
TikTok campaign drives 23,000 landing page views for Camp Bow Wow
Franchise brands must adjust their strategy to meet candidates where they are, using digital channels and AI to connect with potential buyers.
On October 31, Chipotle Rewards members who visit a Chipotle restaurant in costume from 3 p.m.
Gen Alpha has an estimated $28 billion in direct purchasing power, according to Numerator's latest research featured in Gen Alpha Shopping Trends to Expect in 2025 and 2026, which explores how Gen Alpha—the first cohort
Franchise growth in 2025 is expected to be challenging due to increased competition from franchise brokers and a need for new franchise metrics.
Franchise brands can enhance visibility, foster community engagement, and boost growth by managing their social media drumbeat effectively and consistently.
Abby Taylor leads marketing at Playa Bowls with 300 locations.
Gen Alpha has an estimated $28 billion in direct purchasing power, with 53% of Gen Alpha parents giving some sort of allowance to their children.
Influencers hold significant power in shaping consumer opinions and driving brand awareness, and can be a game-changer for franchises looking to increase their online presence.
2024 election to disrupt digital media with 30% more ad spend
Former Treasury Secretary Steven Mnuchin, known for his past role at Goldman Sachs, has made headlines with his recent venture into investment firm Liberty Strategic Capital.