NBA

The burger chain is leveraging the NBA Finals and a high-profile player partnership to distribute free entrees via a digital text-to-win campaign.

Chipotle is leveraging its '53 real ingredients' platform for a high-volume digital giveaway campaign tied to the NBA Finals.

CryoBuilt explains how recovery and wellness services are becoming essential for fitness operators

Canadian basketball’s visibility will get a boost thanks to a collaboration with GoodLife Fitness, the country’s largest fitness operator.

In franchising, the real magic happens when global branding meets local storytelling.

Most gym-goers train without an audience. They chase PRs before work, squeeze in a lift after bedtime routines, maybe post a clip to prove the grind is real.

Brad Butterworth, senior executive director of franchise development for Shoot 360, discusses the franchise's growth and $1M investment.

As youth sports participation and interest in performance tech accelerates, basketball franchise Shoot 360 is expanding aggressively, with plans to grow from over 50 to 600 locations by 2030.

The structure and operation of sports franchises differ significantly from traditional business franchises.