Numerator — page 3

Survey firm Numerator tracks purchase data and survey verified buyers to understand shifts in consumer behavior, ranking new menu items and limited-time offers by popularity.

McDonald's and Dunkin' rise to the top in regional retail dashboard, with McDonald's leading in Midwest and Dunkin' reclaiming top spot in Northeast.

A recent report from Numerator finds that 80% of consumers are satisfied with eating out and 45% believe limited-service restaurants provide good value in 2023.

World events cause growing concerns for consumers, according to Numerator’s Consumer Sentiment Study.

A majority of Americans are concerned about the strength of the economy and believe the country is in a recession.

A study by Numerator found that consumers are increasingly concerned about the economy, with 59% having a high level of concern and 65% believing the country is in an economic recession.

In June, purchase data and surveys showed a 19% decline in promotional volume compared to June 2022, with bonus pages continuing to show growth.

Consumers became a little less concerned with the state of the economy and the chance of an economic recession when Numerator’s latest Consumer Sentiment Study compared data collected in May to that from June.

Consumers remain wary of the economy, with 59% expressing high levels of concern, according to a May consumer sentiment study.

Numerator’s latest Retail Sales Report estimates retail sales were $514 billion in March.

Data and technology research firm Numerator discusses consumer perceptions of recession and its impact on spending habits.

Numerator tracks consumer sentiment, with financial concern rising again in October and consumers worried about the economy and recession.

Consumers highly concerned about personal finances, 60% cite economy worries.

A new study found that 3 in 5 U.S. consumers expected a return to normalcy by July 4th, despite the ongoing pandemic.

A consumer marketing roundup covers trends, tools, and reports in the franchise industry.

Welcome back to our monthly news roundup. We’ve added a note of realism, calling it “Good (and Other) News!,” to reflect the ongoing effects of the pandemic on franchising – and now, with vaccines becoming more widespread every day, a glimmer of optimism.