
Channel Surfing: Aligning Social Media Platforms and Goals
70 percent of U.S. adults use at least one social media site.
Pinterest is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 53 stories link here, each summarized from the original publisher.

70 percent of U.S. adults use at least one social media site.

Craig Ceccanti, CEO of Pinot's Palette, recommends choosing technology partners carefully, especially for 90% of his colleagues in franchising.

No Limit Agency focuses on building AZEK's highly visual brand, creating highly visual marketing strategies to drive consumer engagement.

Campbell's Soup uses a new Pinterest tool to spot trends early, highlighting the importance of social media listening.
Quality is our foundation and distinction – we’ve always had better ingredients and always will.

Ten tools are recommended for starting a new business, including marketing and analytics tools, according to a recent article.

69 percent of Americans use social media platforms, with a significant portion focusing on these channels during the Super Bowl.

A roundup of social media news, including guides to making Instagram ads work for your brand.

Top franchise news and trends are highlighted, including the closure of Vine and the success of Jeni's Splendid Ice Cream.

Brands spent 65 percent more on social media advertising in 2016 compared to 2015, with Instagram leading the growth at 138 percent increase.

iQ Media releases a platform to track TV mentions of brands and logos, including spoken-word detection and logo recognition technology.

Facebook has opened the beta version of its new "Workplace" service, an enterprise-focused social network aimed at white-collar workers.

Pinterest announces a 50% increase in monthly active users, reaching 150 million, with a significant increase in users outside of the U.S.

Lisa Oak, founder of Oak Advisory Services, shared social media tips for small business owners on the Social Geek Radio podcast.

Snapchat has become a popular platform for brands to reach consumers with shorter attention spans.

Design is a very important aspect when influencing consumers, although we are not all natural-born creatives.

There’s a lot more to social media than simply scrolling through Twitter timelines and watching the latest Facebook Live video.

Slack is a software that helps groups of co-workers exchange instant messages and swap electronic files.

Sophia Amoruso, founder of Nasty Gal, wrote a bestselling book #GIRLBOSS, offering advice on how to succeed in business and life.

Restaurant franchises need to stay up-to-date with the latest technological trends to stay competitive, including point of sale systems and mobile payment programs.

Influencer marketing has evolved into an industry with various forms of tracking results.

The article discusses 10 basic principles of social marketing to avoid mistakes on social media.

Brands introduce live stream video content into their marketing mix, leveraging platforms like Periscope, Meerkat, and Snapchat.

Over the past few days, several high-profile social networking accounts have been commandeered by hackers.