Adweek: A Look at All the Ways Fans Will Use Social Media During the Super Bowl

According to the Pew Research Center, 69 percent of Americans use social media platforms like Facebook, Instagram, Twitter, Pinterest and Snapchat. Five years ago, only 46 percent of Americans used social media.

“Marketers should care about these social channels because that’s where consumers are focusing a significant portion of their time on Super Bowl Sunday,” said director of digital and engagement at agency Grupo Gallegos Chris Mellow. “It’s not a matter of Snapchat versus Facebook or YouTube versus Twitter as much as it is about Snapchat and Facebook and YouTube and Twitter being the primary places where people are sharing, engaging and communally experiencing the events unfolding in front of them on their other screen—the TV.”

To have a better idea of how consumers will be using social media during the Super Bowl, Adweek commissioned Survata to conduct a survey. The survey showed that over half of those surveyed said they’d consume Super Bowl content via Facebook.