
The Next Wave of Fitness Club Franchise Growth is Technology Driven
The next wave of fitness club franchise growth is driven by technology, prioritizing personalization, community, and holistic wellness.
Workout Anytime is a company in Burnaze's franchise knowledge graph, mentioned since 1970. 355 stories link here, each summarized from the original publisher. * Workout Anytime is accelerating its growth toward a 400-club goal by acquiring existing independent and competing gym locations to convert into franchised units [[2026-09-10 Inside Workout Anytime’s Acquisition-Led Growth Strategy (7f232a)]]. * Workout Anytime has launched a capital-efficient growth strategy, acquiring and converting existing gyms, and has strengthened its leadership team with new appointments [[2026-09-01 Workout Anytime Accelerates Growth with Strategic Leadership Hires and a Capital (252d57)]]. * Workout Anytime has appointed Peter Stipher as chief operating officer to oversee corporate-owned and franchise operations [[2026-08-21 Exec Moves Stipher Joins Workout Anytime (a3b509)]]. * Workout Anytime and the Nashville Predators have a successful partnership that combines fitness and hockey fandom, driving fan engagement and membership growth in Middle Tennessee [[2026-07-15 Workout Anytime Celebrates Successful Partnership with Nashville Predators, Driv (f01c5f)]]. * Workout Anytime is a 24/7 premium, low-cost fitness franchise with nearly 200 locations, offering a high-volume, low-price model and wellness amenities [[2026-06-04 Workout Anytime Franchise Costs, Fees and Profit Data (8a478d)]]. * Workout Anytime is opening a new 22,000-square-foot flagship location in Homestead, Florida, featuring EGYM smart training tech [[2026-06-02 Workout Anytime Opening New Flagship Featuring EGYM Smart Training Tech (a5c0f2)]]. * Workout Anytime has partnered with the American Cancer Society to launch a nationwide fundraising effort called the Battle Ropes Challenge [[2026-01-13 Workout Anytime Announces Partnership With American Cancer Society (4e3a8b)]]. * Workout Anytime is an example of a franchise that has successfully implemented a technology-driven approach, blending multi-modality training, premium amenities, and data-informed operations [[2025-12-16 The Next Wave of Fitness Club Franchise Growth is Technology Driven (afe4df)]]. Filed under Fitness / Gym & HVLP.

The next wave of fitness club franchise growth is driven by technology, prioritizing personalization, community, and holistic wellness.

Workout Anytime, a 24/7 fitness franchise, has announced a national partnership with the American Cancer Society.

Workout Anytime partners with viral baseball star KJ Jackson for a social media collaboration promoting the mental and physical benefits of exercise.

Joseph Huang, a commercial real estate investor, finds a new business opportunity in a Workout Anytime franchise, adding value to his properties and investing in a business model he believes in.

Franchise opportunities with high success rates include Home Services, QSR, and Retail sectors, with specific brands offering well-developed support systems.

Workout Anytime is powering into the second half of the year with fresh executive firepower and new franchise development.

Workout Anytime, the premium 24/7 fitness franchise, signed three new franchise agreements and finalized eight leases year-to-date.

The top gym and fitness franchises to invest in for 2025 include Workout Anytime, with an investment range of $784,950 to $2,073,050.

Greyson Boone, owner of a Workout Anytime location in Easley, SC, shares her plans for growth and community impact.

Workout Anytime promoted NIL opportunities for female athletes in college sports through a high-profile panel event.

Franchisee validation is a key strategy for selling franchises successfully, offering insights into a brand's culture, operations, and support.
Brayman joins Workout Anytime with more than 30 years of marketing and franchise leadership experience across the fitness, retail and restaurant industries.

High-value, low-price (HVLP) gym chains are poised for continued growth, fueling a wave of consolidation that could see mid-tier gyms and smaller mom-and-pop operators get swallowed up, analysts predict.

Workout Anytime appoints Larry Brayman as Chief Marketing Officer to drive growth and member engagement.

Service brands’ appeal to both existing and new franchisees continues to grow across the U.S.

If Jerry Pugh’s plan comes to fruition, Workout Anytime might be America’s next big gym brand.

A Workout Anytime franchise in Calera, Alabama, is celebrating its 5-year anniversary, marking a major milestone for the gym and its owner, Cedric Bridges.

Workout Anytime participates in a panel discussing women’s NIL at the NCAA Women’s Final Four, highlighting its commitment to accessible fitness.

Franchising offers a supportive avenue for entrepreneurs to achieve their business dreams, with successful franchisees highlighting the model's benefits.

Workout Anytime CEO Jerry Pugh discusses his background and vision for the brand's future growth.

Workout Anytime, true to its name as a round-the-clock, 24/7 fitness franchise, has named Jerry Pugh as its new owner and chief executive officer.
“I am truly honored to step into this leadership role,” said Pugh.

Workout Anytime showcases multi-unit franchise growth at the 2025 Multi-Unit Franchising Conference.

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