Workout Anytime Welcomes Larry Brayman as Chief Marketing Officer

Brayman joins Workout Anytime with more than 30 years of marketing and franchise leadership experience across the fitness, retail and restaurant industries. He brings a powerful track record of brand-building, strategic marketing and franchise success. Most recently, he served as North American franchise director for Luxottica Retail, which owns globally recognized brands like Ray-Ban, Oakley and LensCrafters.

Prior to that, Brayman was vice president of marketing for the Gold’s Gym Midwest franchise and vice president of corporate affairs for CKE Restaurants, overseeing powerhouse brands such as Hardee’s and Carl’s Jr.

“Larry’s expertise, passion for fitness and proven leadership make him the perfect addition to our executive team,” said Pugh.

Brayman’s arrival aligns with a strategic leadership transition under Pugh, Workout Anytime’s largest franchisee, whose promotion to CEO was announced earlier this year.

“I’m thrilled to join Workout Anytime at such a transformational moment,” said Brayman. “This brand has an incredible foundation and a clear purpose — making high-quality, premium fitness accessible and affordable for all. I look forward to working closely with Jerry and the entire team to strengthen our brand, deepen member engagement and support franchisees.”

Founded in 1999, Workout Anytime has become a trusted fitness brand recognized for its convenience, value and commitment to community. The appointment of Brayman further underscores the company’s investment in building a world-class leadership team to support its expansion and enhanced member experience.

As Workout Anytime enters this exciting new chapter, the brand remains focused on its mission: empowering individuals and communities through accessible fitness — anytime, anywhere.