
Xponential Fitness Sets Strategy for International Growth
Xponential Fitness has named Bob Kaufman as its president of international as the global boutique fitness franchisor plots its continued international expansion.
Xponential Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2017. 376 stories link here, each summarized from the original publisher. * Xponential Fitness' stock closed at $4.73 on October 8, up 21 percent from $3.92 on September 10, but still down 42 percent year-to-date [[2026-10-29 Mixed Year for Stock Performance at 2 Fitness Franchisors (802eeb)]]. * Xponential Fitness has adopted a limited-duration stockholder rights plan to prevent a potential takeover [[2026-10-12 Xponential Fitness Implements Stockholder Rights Plan (91758a)]]. * Pure Barre, owned by Xponential Fitness, is offering a Student Unlimited Membership with monthly pricing starting at $99 to make boutique fitness more accessible to students [[2026-10-02 Pure Barre Makes Play for Younger Fitness Consumers (9fc226)]]. * Xponential Fitness has appointed Jennifer Ryu as chief financial officer, effective October 19, as the company reviews strategic alternatives [[2026-09-11 Exec Moves New Hires as Xponential, The Vitamin Shoppe (e68f97)]]. * Club Pilates, the world's largest Pilates brand, has crossed 1,500 studios globally, with recent openings in Bangkok and Mexico City [[2026-08-06 Club Pilates Tops 1,500 Studios, Leaning Into International Growth (f901ea)]]. * Xponential Fitness reported a second-quarter net loss and cut its full-year outlook, with revenue falling 13% to $66 million and same-store sales declining 6.8% across its portfolio [[2026-08-07 Xponential Cuts Outlook, Stays Mum on Possible Sale (9668c2)]]. * Xponential Fitness will pay $3.9 million to resolve a New York investigation that found the franchisor misled prospective franchisees about studio opening times [[2026-06-10 Xponential to Pay NY $3.9M for Allegedly Misleading Franchisees (2d0c9a)]]. * Club Pilates has signed a 70-unit deal with Renew Fitness, a newly formed franchise group led by Saber Ammori and backed by Cohere Capital, to operate and grow locations in Michigan, Maryland, and New York [[2026-06-22 Club Pilates Signs 70-Unit Deal With Newly Formed Franchise Group (30b343)]]. Filed under Fitness / Gym & HVLP.

Xponential Fitness has named Bob Kaufman as its president of international as the global boutique fitness franchisor plots its continued international expansion.

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When Shaun Grove first started with Club Pilates back in 2015, Pilates itself was still a relatively niche exercise modality with limited brand awareness.

Aktiv Solutions helps fitness operators build spaces for the next gen of fitness and wellness with strength training and recovery solutions.

Lululemon’s stock rose over 10% Monday after it was announced that the activewear giant will be added to Wall Street’s S&P 500 index, replacing Activision Blizzard.

Xponential Fitness, a leading boutique fitness franchisor with a portfolio of ten brands, is letting fitness enthusiasts cash in on healthy habits by playing games for a chance to win exciting prizes — provided they walk

Gympass has made it its mission to champion corporate wellness programs, and for good reason: the platform has attracted 15,000-plus customers and two million employee subscribers.

Although Lululemon has forged a five-year strategic partnership with Peloton and is phasing out its connected fitness Mirror, the brand confirms it is continuing its relationship with Xponential Fitness.

Xponential Fitness will introduce a virtual and mixed-reality app on Meta’s Quest 3 headset, bringing virtual fitness content from the boutique fitness franchisor’s brands including Club Pilates, StretchLab and Pure Barre to homes around the world.

Xponential Fitness targets 500 new studios and $405 million revenue

Boutique fitness franchisor Xponential Fitness made two noteworthy announcements as part of its inaugural Analyst and Investor Day, including a new partnership with corporate well-being platform Gympass and the hiring of

StretchLab grows to 350 studios across the US and internationally

Xponential Fitness has announced its second quarter results for 2023, growing revenue 30% to $77.3 million and increasing North American system-wide sales 37% to $341.3 million compared to the same period last year.

Four Xponential Fitness brands have been recognized as top franchises by Entrepreneur magazine.
Mayweather Boxing + Fitness closes out the second quarter with placement on Entrepreneur's list of 2023 Top New & Emerging Franchises.

Aktiv Solutions and Plunge partner to bring cold water recovery to fitness facilities.

The fitness-tourism partnership between Xponential Fitness and Princess Cruises has deepened, with the boutique fitness curator’s signature Pilates brand, Club Pilates, hitting the high seas.
For fitness enthusiasts or those simply looking for a fun way to get or stay in shape, Princess Cruises and Xponential Fitness’ signature Pilates brand, Club Pilates, have teamed up to offer the Club Pilates at Sea: An Alaska Retreat.

After being dubbed a house of cards on the verge of collapse by a short-seller report published last week, Xponential Fitness is fighting back and appears to have the support of Wall Street analysts, who believe the bout

Xponential Fitness has issued a statement in response to a short-seller report published earlier this week that caused the boutique fitness franchisor’s stock to drop 37%, denouncing the report as “misleading” and “inacc

Shares of Xponential Fitness (NYSE: XPOF) plunged 37% Tuesday after Fuzzy Panda Research released a startling report that calls the fitness company an “abusive franchisor,” warning that Xponential is a “house of cards” about to tumble.

Stride Fitness has big plans this June, with the Xponential Fitness-owned boutique brand sprinkling in fun events and offers throughout the season to kick-start summer.