A cookie empire is starting to crumble
Crumbl closes 57 locations as sales decline 32% year over year
· Restaurant Business· October 1, 2026
Deal
TSG Consumer Partners investment in Crumbl
TSG Consumer Partners investment in Crumbl is a deal in Burnaze's franchise knowledge graph, mentioned since 2025. 4 stories link here, each summarized from the original publisher.
Crumbl Founders to Step Down as Leadership Transition Begins
Cofounders Jason McGowan and Sawyer Hemsley will exit day-to-day operations of the cookie giant but remain on the board as the brand seeks new executive leadership.
· QSR Magazine· May 12, 2026
⛫ Is PopUp Bagels Worth $300M?
Tiger Global’s investment in PopUp Bagels at a $300 million valuation signals high investor confidence in the brand's rapid territory sales and reported unit volumes.
· Empires Weekly· April 12, 2026
Crumbl Franchise Investment: TSG Consumer Takes Minority Stake to Fuel Expansion
TSG Consumer Partners takes a minority stake in Crumbl, the rapidly expanding cookie and dessert chain, for $1 billion.
· 1851 Franchise· May 6, 2025