Andrea Brandon

A study on influencer marketing highlights the importance of authenticity and trust in building brand awareness and loyalty.

Millennials are often overlooked as potential franchisees, but they may be a valuable asset to franchise development, offering a unique perspective and set of skills.

Generation X, born between 1965 and 1980, is a significant consumer group with 65 million people, often overlooked by businesses.

Gen X, born between 1965 and 1980, is a large and influential demographic that franchisors should consider targeting with their marketing strategies.

A marketing expert discusses the importance of corporate social responsibility for Millennials.

The article discusses the importance of integrated, omnichannel marketing, but it is not specifically about franchising or multi-unit operations.

Millennials use online and offline media to research and purchase products.

Corporate social responsibility (CSR) is important for brands targeting Millennials, who value socially responsible branding and content.

Gen Z represents a significant market opportunity for businesses, with their collective and personal buying behaviors influencing family purchases.

A blog discusses five things to know before using YouTube for franchise advertising.

Millennials aged 22 to 37 use social media to drive buying decisions.