Ani Freedman — page 4

Americans have no shortage of brick-and-mortar fitness offerings to choose from, but which brands dominate the U.S.

Pvolve has quickly risen to the top of boutique fitness. Now, the brand is looking to capitalize on its popularity by embarking on a major expansion push in New York City.

Connected fitness brand Echelon is enhancing its strategy in a key partnership with U.K.-based strength-training equipment company Primal to help the latter break into the U.S.

Daxko is helping fitness operators join the growing gym-as-a-clinic movement.

Technogym is diving deeper into the artificial intelligence revolution sweeping the fitness and wellness industry.

Two of the biggest names in fitness, Peloton and Precor, are deepening their partnership in a push to bring together the sides’ combined equipment engineering expertise, connected fitness technology and immersive content.

Crunch Fitness adds Freemotion as vendor for 3.5 million members.

Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray.

As the GLP-1 era presses on, different fitness operators are starting to offer programs that cater to the growing clientele now taking the weight-loss medications, with a range of approaches depending on the brand.

New York Sports Club partners with Thrive for biomarker testing.

After recently closing a chapter on a two-decade-plus career at Life Time, Jeff Zwiefel is now joining private equity firm North Castle Partners, which focuses on health and wellness businesses, as an advisor.

Fitura launches with $20M valuation for padel, Pilates and recovery franchises.

SLT (Strengthen Lengthen Tone) is making a bold push for expansion, announcing its intention to acquire reformer-based Pilates studios across the United States following a recent multimillion-dollar investment.

UK groups launch guide to make gyms safer for women

Canadian basketball’s visibility will get a boost thanks to a collaboration with GoodLife Fitness, the country’s largest fitness operator.

It’s been a growth-filled few years for high-value , low-price (HVLP) gym giant Crunch Fitness.

Grid, a top manufacturer of lockers and flooring for fitness, academic and wellness facilities including some of the world’s top gym brands, has received a major investment from New York-based private equity firm Topspin Consumer Partners.

New York City Mayor Zohran Mamdani has sent a clear message to gyms and health clubs across the city that he’s here to protect members’ and consumers’ best interests.

Life Time aims to lead in reformer Pilates with new studios

The American arm of Escape Fitness has been acquired by Curt and Tammy Tambornino, bringing together the two fitness equipment manufacturing and supplying companies.

Pilates Addiction had a successful 2025, and it’s maintaining that growth momentum through the beginning of 2026.

When Jamie Weeks launched Founders Row, his mission was to support startups full of potential, but who may need an extra push in getting up off the ground.

Equinox partners with Flex to accept HSA/FSA funds for memberships.

Last year, Bodybar Pilates wasn’t shy about its ambitious expansion plans, and this year is no different.