TL;DR
Crunch Fitness has added Freemotion Fitness as an approved global vendor, giving its 3.5 million members access to Freemotion's immersive training and coaching options. Crunch aims to open roughly 100 gyms worldwide this year, building on its rapid expansion pace.
Crunch Fitness has added Freemotion Fitness, the commercial equipment arm of iFIT, as an approved global vendor.
Crunch’s 3.5 million members will soon have access to Freemotion’s immersive iFIT-powered training and coaching options on various equipment, including treadmills, Genesis cable-based strength line and Smart Series cardio machines.
“We’re excited to expand our partnership with Freemotion and give our network the option to leverage the brand for their clubs,” said Crunch’s vice president of sourcing and procurement Kent Ashley. “Freemotion delivers the durability, performance, and innovation that match the energy and expectations of our members.”
The equipment expansion builds upon Crunch’s larger ambitions for 2026, as the high-value, low-price (HVLP) operator aims to open roughly 100 gyms worldwide this year. Crunch opened 91 clubs last year, continuing its rapid expansion pace.
Incorporating Freemotion’s connected fitness equipment isn’t a bad idea either — the global connected fitness market is projected to reach $178.5 million by 2029.
In this story
This story was originally published by Ani Freedman in Athletech News on March 16, 2026. Burnaze summarizes and links to the original reporting.
Read the full story at Athletech NewsLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.