Blas Escarcega

International growth presents franchise brands with a fundamental contradiction.

As Korean food continues to gain popularity across the U.S., Bonchon Korean Fried Chicken, the globally celebrated brand known for its double-fried chicken and signature sauces, is embracing the future of the brand and looking toward national growth.

Bonchon meets with franchise prospects at IFA World Franchise Show this September.

Blas Escarcega leads Bonchon franchise sales with 15 years experience.

For experienced operators, the value of franchising isn't simply opening a single store - it's scaling multi-unit locations across regional markets.

From Big Four accountant to one of Bonchon's largest franchisees in Colorado, Henry Lee has transformed a career in finance into a thriving multi-unit restaurant business.

1851 Franchise names 25 top franchise sales leaders in 2026

Bonchon Korean Fried Chicken , the 500-unit crispy fried chicken franchise, is building on its Korean roots as it grows across North America.

Bonchon , the globally celebrated Korean fried chicken franchise known for its hand-battered, double-fried chicken and signature sauces, is focused on strategic U.S.

Bonchon has 20+ years of experience with Korean fried chicken in the US

Minor Food and Serruya Private Equity have acquired the 500-unit Korean fried chicken chain, with Serruya set to spearhead expansion across the Americas.

The Korean fried chicken brand marked a significant international milestone with its first Kuala Lumpur opening, expanding its global footprint to nine countries.

“These wins reflect the strength of our menu and brand, the dedication of our franchise partners and the growing appetite for Korean cuisine,” says Suzie Tsai, CEO of Bonchon.

Bonchon named Blas Escarcega as its Chief Development Officer to lead franchise development in the United States.

Bonchon targets 1,000 new US locations in $63 billion chicken segment

Bonchon Korean Fried Chicken , the global Korean fried chicken franchise, is at a crucial inflection point.

The chicken segment in the United States is booming, currently valued at over $63 billion.

Escarcega has joined the team with extensive experience in related fields.

Pollo Campero opens a new location in Greensboro, North Carolina, marking the brand’s fifth U.S. location and over 100 worldwide.

Pollo Campero is expanding its presence in Louisiana with a new restaurant in New Orleans, part of a four-restaurant development agreement led by franchisees Diego Ruiz and Mauricio Blanco.

Diego Ruiz and Mauricio Blanco have been growing Pollo Campero franchises in Louisiana, with Ruiz taking on a leadership role in the family business before branching out to franchising.

Pollo Campero , the beloved Central American chicken franchise with close to 400 locations worldwide, offers existing restaurant operations the perfect addition to expand their portfolios.

Pollo Campero targets high-traffic tourist markets, focusing on unique real estate and brand awareness, with over 100 units in the US and 280 worldwide.

Pollo Campero ranks No. 93 in the 2024 Franchise Times Top 400 list, with a 40-spot increase from its 2022 ranking, demonstrating systemwide growth and successful openings.