Brandon Cullen

The boutique fitness brand has appointed franchisee Corbin Jennings as president and is deploying AI tools as it nears a 50-studio milestone.

MADabolic identifies ideal markets with 45 successful franchises using psychographics.

Alyssa Laroussi opens MADabolic in Bend, Oregon, with 100 members.

There’s no shortage of fitness brands looking to expand their empires — and while some are more bullish than others, it’s hard to find an operator out there that doesn’t intend to grow in some way.

Three brands share unique approaches to member retention in fitness and wellness

In this latest “Fireside Chat” video, Brandon Cullen, Chief Concept Officer and Co-Founder of MADabolic and Athletech News Founder and CEO Edward Hertzman meet to pull back the curtain on franchising in fitness, explaini

MADabolic Fitness has 45 units open and 50 in development.

In the latest episode of Athletech News’ Unscripted podcast, Brandon Cullen, chief concept officer and co-founder of MADabolic, joins co-hosts Edward Hertzman and Eric Malzone to discuss the strength training franchise’s

MADabolic rallies 90 partners and GMs ahead of 50-location expansion.

MADabolic Asheville raises funds for members affected by Hurricane Helene

Fitness franchise MADabolic has announced the promotion of Kristi Wass to vice president of marketing.

Brandon Cullen knew he and co-founder Kirk Dewaele wanted to diverge from the norm when launching MADabolic, the strength-driven interval training franchise, back in 2012.

In this latest “Fireside Chat” video, MADabolic Co-Founder and Chief Concept Officer Brandon Cullen joins Athletech News Founder and CEO Edward Hertzman to discuss the brand’s unique and highly effective approach to fitn

It has never been easier to find a fun and interesting way to exercise — there are countless options to choose from — each promising to deliver the best results.

Strength-driven interval training franchise Madabolic has launched a strategic brand partnership with nutrition app Macrostax.

MADabolic founders Kirk Dewaele and Brandon Cullen grow franchise to 33 locations.

BoeFly, the leading financial technology company specializing in franchise funding solutions, announced today that MADabolic franchisee and first-time business owner, Justin Noska, has successfully secured funding throug

Three fitness franchises, MADabolic, Restore Hyper Wellness, and Impulse Body Fitness, find success with unique offerings

MADabolic Southlake owner Ryan Svoboda shares tips after one year.

BeaverFit partners with top boutique fitness brands to provide custom equipment solutions.

MADabolic, a strength-driven interval training franchise, held its second annual owner’s conference in its home base of Charlotte, North Carolina, celebrating its continued and rapid franchise growth as it looks ahead to a new year.

The boutique fitness space is hyper-competitive and dynamic, but it can also be highly repetitive, with a seemingly endless string of Pilates, yoga, spin and bootcamp brands that are often hard to tell apart.

MADabolic and BeaverFit create custom functional training space saving 300-600 square feet

MADabolic announces new ownership at its Atlanta location, with Rae Dillard taking over as franchisee.