MADabolic

The boutique fitness brand has appointed franchisee Corbin Jennings as president and is deploying AI tools as it nears a 50-studio milestone.

Former Pure Barre manager Emily Barton discusses her transition to franchise ownership and the structured training model of MADabolic's Raleigh location.

MADabolic identifies ideal markets with 45 successful franchises using psychographics.

Alyssa Laroussi opens MADabolic in Bend, Oregon, with 100 members.

There’s no shortage of fitness brands looking to expand their empires — and while some are more bullish than others, it’s hard to find an operator out there that doesn’t intend to grow in some way.

MADabolic franchise model thrives with 40+ locations and strong owner involvement

Three brands share unique approaches to member retention in fitness and wellness

In this latest “Fireside Chat” video, Brandon Cullen, Chief Concept Officer and Co-Founder of MADabolic and Athletech News Founder and CEO Edward Hertzman meet to pull back the curtain on franchising in fitness, explaini

MADabolic Fitness has 45 units open and 50 in development.

MADabolic, The Strength Gym, knows that the whole is greater than the sum of its parts.

Strength and conditioning franchise MADabolic is teaming up with GoRuck, a global leader in rucking gear and experiences, to launch weekly ruck clubs at select MADabolic locations nationwide.

MADabolic prepares members for long-term fitness with strength-based interval training

In the latest episode of Athletech News’ Unscripted podcast, Brandon Cullen, chief concept officer and co-founder of MADabolic, joins co-hosts Edward Hertzman and Eric Malzone to discuss the strength training franchise’s

MADabolic rallies 90 partners and GMs ahead of 50-location expansion.

MADabolic Asheville raises funds for members affected by Hurricane Helene

Concept2, a high-performance fitness equipment manufacturer known for its rowing machines, has launched the StrengthErg as a strength training solution that offers a guided workout experience without weight plates, racks or barbells.

Xplor Mariana Tek, a boutique fitness management software, has partnered with the macro-tracking experts of Macrostax to offer a centralized solution for gym owners with the added benefit of nutrition management for members.

Fitness franchise MADabolic has announced the promotion of Kristi Wass to vice president of marketing.

Brandon Cullen knew he and co-founder Kirk Dewaele wanted to diverge from the norm when launching MADabolic, the strength-driven interval training franchise, back in 2012.

In this latest “Fireside Chat” video, MADabolic Co-Founder and Chief Concept Officer Brandon Cullen joins Athletech News Founder and CEO Edward Hertzman to discuss the brand’s unique and highly effective approach to fitn

It has never been easier to find a fun and interesting way to exercise — there are countless options to choose from — each promising to deliver the best results.

Strength-driven interval training franchise Madabolic has launched a strategic brand partnership with nutrition app Macrostax.

Running a successful group fitness studio is no small feat. Scaling it to become a thriving franchise brand is quite another.

MADabolic founders Kirk Dewaele and Brandon Cullen grow franchise to 33 locations.