Kirk Dewaele

The boutique fitness brand has appointed franchisee Corbin Jennings as president and is deploying AI tools as it nears a 50-studio milestone.

Alyssa Laroussi opens MADabolic in Bend, Oregon, with 100 members.

Three brands share unique approaches to member retention in fitness and wellness

MADabolic Fitness has 45 units open and 50 in development.

Strength and conditioning franchise MADabolic is teaming up with GoRuck, a global leader in rucking gear and experiences, to launch weekly ruck clubs at select MADabolic locations nationwide.

MADabolic rallies 90 partners and GMs ahead of 50-location expansion.

Brandon Cullen knew he and co-founder Kirk Dewaele wanted to diverge from the norm when launching MADabolic, the strength-driven interval training franchise, back in 2012.

Strength-driven interval training franchise Madabolic has launched a strategic brand partnership with nutrition app Macrostax.

MADabolic founders Kirk Dewaele and Brandon Cullen grow franchise to 33 locations.

BoeFly, the leading financial technology company specializing in franchise funding solutions, announced today that MADabolic franchisee and first-time business owner, Justin Noska, has successfully secured funding throug

The boutique fitness space is hyper-competitive and dynamic, but it can also be highly repetitive, with a seemingly endless string of Pilates, yoga, spin and bootcamp brands that are often hard to tell apart.

Being first to market has its benefits, and MADabolic is showing just how strong that advantage can be as it continues its rapid expansion.

MADabolic enhances its site selection strategy, partnering with the National Advisory Group to support corporate and franchisee site selection with deep analytics.

MADabolic, the original strength-driven interval training franchise, signed a multi-unit agreement to expand its first-to-market fitness concept in the San Antonio Metro area.

MADabolic inked a multi-unit deal to open strength-driven gyms in Houston, offering interval training and a unique workout experience.

MADabolic, a strength-driven interval training franchise, opens its second Atlanta-area gym in Chamblee Village.

MADabolic inks a deal to open a strength-driven fitness gym in Milwaukee, bringing its interval training concept to the Wisconsin market.

“A few years ago, we made the strategic decision to leave the Charlottesville market until we could find the right franchise partners.

MADabolic inks a deal to bring its strength-focused fitness program to San Antonio with a new studio location.

MADabolic signs an agreement to open a new location in Atlanta.