Chris Kempczinski — page 3

Earlier this week, McDonald’s announced a new corporate strategy called McDonald’s > NEXT.

We’ve been thinking a lot of drive-thru AI lately. McDonald’s, as we reported this week, is back in the game, with a five-unit test of the technology using Google, as part of a broad use of AI in its restaurants.

McDonald's bets on chicken and restaurant improvements to grow sales

McDonald’s unveiled the next iteration of its business strategy on Monday, called McDonald’s Next, that is aiming to make the company a more consistent destination for a broader subset of consumers.

The burger giant’s new value-driven strategy is driving same-store sales growth while requiring less corporate financial support for franchisees than initially projected.

Wendy's franchisee EBITDA margin declined 270 basis points last year.

McDonald’s reported a 6% increase in global systemwide sales for Q1, crediting a strategic focus on value leadership, menu innovation, and marketing.

McDonald's reports 3.9% US same-store sales growth despite profit concerns

The fast-food giant is considering selling corporately owned locations to franchisees following underwhelming margin performance in its U.S. company-operated restaurant segment.

The fast-food giant reported a 3.9 percent increase in U.S. same-store sales for the first quarter of 2026, driven by value-focused menu options and marketing execution.

McDonald’s reported a 3.9% increase in U.S. same-store sales last quarter, driven by strategic value offerings and marketing initiatives.

Marketing efforts for the reconfigured Whopper helped drive a 5.8% sales increase at Burger King, contrasting sharply with a record 6.5% sales drop at sister brand Popeyes.

McDonald's added 149 US locations in 2025, its most since 2002.

McDonald’s latest push in the battle for discount restaurant diners couldn’t come at a better time.

McDonald's launches a new oversized menu item, the Big Arch Burger, and CEO Chris Kempczinski promotes it on social media.

McDonald's is a global fast-food chain with over 44,000 restaurants across more than 100 countries, backed by decades of operational know-how and global marketing power.

McDonald's introduces new Extra Value Meals with price reductions in combo meals to address ongoing affordability concerns and boost the brand's value proposition.

McDonald's introduces value meals and combo deals to combat inflation, with price cuts and financial support for participating franchisees.

McDonald's is the world’s leading global foodservice retailer with over 43,000 locations in more than 100 countries.

McDonald's restructured to compete more effectively with specialized fast-food competitors, particularly in the chicken and beverage segments.

McDonald's is shifting its focus from diversity, equity, and inclusion initiatives to inclusion practices, prioritizing a culture of inclusion and respect.

At a recent day-long investor conference, McDonald’s revealed its aggressive expansion plans for the next four years.

McDonald's has earned the title of Most Magnetic Brand among Gen Z consumers, with a nearly perfect score of 99.3.

McDonald’s is rumored to be launching a new spin-off concept, CosMc’s, with a nostalgic, retro look and a focus on coffee and drinks.