Courtney Rehfeldt — page 20

F45 Training and Red Bull have launched a multi-year global partnership—the first of its kind for the energy brand as it teams with a fitness studio.

AI-powered sales and marketing platform Keepme has launched a new guide to help fitness operators integrate AI sales agents into their business—a must-have in today’s competitive landscape, Keepme points out.

Pickleball franchises may be plentiful, but PickUp USA Fitness is staying true to another type of court with its basketball-focused gym franchise model.

JetSet Pilates has reached a new milestone with the sale of its 100th franchise location.

Strong Pilates, a cardio-infused Pilates franchise, is gearing up for major U.S.

Connected fitness leader Echelon is partnering with Amazon Web Services to launch a generative AI-powered fitness platform designed to deliver personalized workout experiences.

F45 Training launches FIT House of Brands with 1,500+ studios.

Yoga franchise leader YogaSix has partnered with LoveYourBrain, a national nonprofit dedicated to enhancing the well-being of people with brain injuries and their caregivers through yoga and mindfulness practices.

Indoor pickleball club franchise PickleRage is adding nine new franchise locations in seven states as the indoor pickleball fandom continues.

Wexer partners with Xplor Mariana Tek on digital fitness solution.

MassageLuxe, a spa franchise specializing in massages as well as aesthetic services, is expanding its footprint in Minnesota through new and existing franchising, with plans to open 16 locations across the state over the next five years.

Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its premium fitness equipment and digital wellness ecosystem.

Interactive Strength, which owns Clmbr , Forme and Forme Golf, has made a play to acquire a connected fitness and equipment company that generated over $15 million in revenue in 2024.

EGYM showcases innovations at HFA Show after $200 million Series G round

Lift Brands, the global wellness company behind Snap Fitness, Fitness On Demand and a minority partner in 9Round and Fitstop has reacquired the Snap Fitness master franchise for the United Arab Emirates, with plans to op

Vaura Pilates, an athletic reformer Pilates experience owned by F45 Training, has named Luxe Fit Pilates its new master franchise partner that will grow the brand across Southeast Asia and the Middle East.

The Undefeated Tribe partners with NNI for Crunch Fitness projects

Modern Reformer Pilates brand JetSet Pilates is expanding in Texas, with its first Houston-area locations set to open following a deal in The Woodlands.

The privately owned, Kansas-based club operator is adding eight Esporta Fitness locations to its portfolio, expanding its footprint in Kentucky and marking its entry into Arkansas and Louisiana.

Life Time has attracted more than 1.7 million non-member subscribers to its free LT Digital app, all without any marketing efforts—and the number is expected to reach three to four…

Pure Barre launches Barre Stronger Challenge with 20 classes in 31 days.

UFC Gym, an official extension of the Ultimate Fighting Championship, is opening more than 45 locations this year across the globe and will soon introduce its Brazilian Jiu-jitsu (BJJ) studios, a new franchise concept co

RockBox Fitness has partnered with fitness and wellness membership platform ClassPass, giving boxing enthusiasts the ability to book its high-intensity, full-body workout classes at nearly 50 locations.

Pvolve expands to Chicago, Seattle and Tysons with new franchise deals.