Courtney Rehfeldt — page 4

The boutique strength-training brand has introduced a new brand platform to highlight how the discipline built in its studios applies to members' daily lives.

The independently-owned Pilates brand brings its Abs Arms Ass classes east just in time for summer The “Queen of Pilates” is adding Sag Harbor to her kingdom. New York Pilates open

The Amsterdam wellness brand makes its drop-in debut at Othership Flatiron with a two-day pop-up pairing music-led movement with sauna, ice and breathwork for the deeper-seeker set

Major Crunch Fitness franchisee CR Fitness Holdings has reorganized into a parent company with three regional subsidiaries to manage its rapid expansion toward 110 locations.

The luxury athletic country club operator is scaling its human-led nutrition coaching program to over 190 locations nationwide with a team of 500 coaches.

The sportswear giant has named boutique fitness brand The Yard Gym as its first global partner as Nike returns to the gym category.

The acquisition of 22 locations from Harman Fitness makes Fitness Ventures the largest franchisee in the Crunch system, bringing its total portfolio to 115 gyms across 30 states.

Boutique fitness giant Orangetheory is launching a limited-edition 'I Scream for Orange Cream' protein bar in partnership with plant-based brand Trubar.

The Middle Eastern gym brand secured a $100 million credit facility to fuel its expansion toward 100 locations across the GCC and its initial entry into Asia.

Fitness First has implemented new digital wellness technology across 26 U.K. locations to help members minimize smartphone distractions during their workouts.

The franchisor of Club Pilates and Pure Barre has named former McAlister’s Deli executive Danielle Porto Parra as its new president to oversee brand operations and growth.

Luxury gym brand Carbon Performance is moving into the North Carolina market with plans to open three new locations annually over the next five years.

Wellness franchise 4Ever Young is scaling its anti-aging and longevity clinics to over 80 locations this year as consumer demand for hormone optimization and peptides grows.

Virgin Active plans to expand its high-end social wellness club model featuring recovery spas, co-working spaces, and boutique fitness studios throughout the UK.

Social sauna operator Bathhouse secures $35 million in funding to fuel a 10-location national expansion strategy across major U.S. markets.

FIT House of Brands has introduced an initiative providing operational support and business coaching to help professional athletes transition into becoming franchise owners for its boutique fitness brands.

The seed-oil-free french fry brand secured investment from Sweetgreen's co-founder and other major operators to fuel its expansion in the better-for-you market.

The boutique fitness franchisor reported a 21% revenue drop and 6% North American same-store sales decline amid strategic divestitures and a logistics transition.

Workers United has filed multiple Unfair Labor Practice charges against the climbing gym operator, alleging bad-faith bargaining and worker intimidation across ten unionized locations.

Life Time is strengthening its athletic events portfolio by acquiring the Phoenix 10K road race alongside the opening of two new luxury clubs in Arizona.

Life Time CEO Bahram Akradi reported strong Q1 financials and identified GLP-1 weight-loss drugs as a significant growth driver for the fitness club industry.

There’s an irony playing out in Dover, New Hampshire. It’s home to the first Planet Fitness location, which opened in 1992 and has since become the top dog in the high-value, low-price (HVLP) segment.

Life Time is launching an innovation hub to test and incubate wellness technology startups across its portfolio of more than 190 luxury athletic clubs.

Former COO Bruce Edwards will return to CrossFit as CEO on May 4, succeeding Don Faul to lead the global fitness brand's next phase.