2022 AFDR, Part 3: Digital Spend – Budget vs. Effectiveness
Franchisors spent 23% of digital budget on advertising portals in 2020.
· Franchising.com· January 17, 2022
Person
Diane Phibbs — page 2
Diane Phibbs is a person in Burnaze's franchise knowledge graph, mentioned since 2017. 66 stories link here, each summarized from the original publisher.
3rd Annual Franchise Marketing Report, Part 9: Local Spend
The 2021 Annual Franchise Marketing Report provides franchise consumer marketers with valuable data and analysis to benchmark their performance and improve marketing efforts.
· Franchising.com· January 10, 2022
2022 AFDR, Part 2: Spend – Budget vs. Effectiveness
Highlights from the 2022 Annual Franchise Development Report (AFDR) were unveiled at the Franchise Leadership & Development Conference (FLDC) in October.
· Franchising.com· January 3, 2022
3rd Annual Franchise Marketing Report, Part 8: Mystery Shopping
Article discusses the 3rd Annual Franchise Marketing Report, focusing on mystery shopping.
· Franchising.com· December 29, 2021
2022 Annual Franchise Development Report (AFDR), Part 1: Recruitment Budgets
The 2022 Annual Franchise Development Report (AFDR) highlighted recruitment budgets and strategies of franchisors, providing insights into the industry.
· Franchising.com· December 20, 2021
3rd Annual Franchise Marketing Report, Part 7: Loyalty Programs
The 2021 Annual Franchise Marketing Report highlighted the importance of loyalty programs for franchise marketers.
· Franchising.com· December 14, 2021
3rd Annual Franchise Marketing Report, Part 6: Measuring Customer Experience
The 2021 Annual Franchise Marketing Report provides franchise consumer marketers with data and analysis to benchmark their performance against other franchise brands and industry sectors.
· Franchising.com· November 22, 2021
3rd Annual Franchise Marketing Report (AFMR), Part 5
The 2021 Annual Franchise Marketing Report (AFMR) provides franchise consumer marketers with data and analysis to benchmark their performance and improve marketing efforts.
· Franchising.com· November 8, 2021
3rd Annual Franchise Marketing Report (AFMR), Part 4
The 3rd Annual Franchise Marketing Report provides data and analysis for franchise consumer marketers.
· Franchising.com· October 11, 2021
3rd Annual Franchise Marketing Report (AFMR), Part 3
The article highlights the 2021 Annual Franchise Marketing Report, providing data and analysis for franchise consumer marketers.
· Franchising.com· September 28, 2021
3rd Annual Franchise Marketing Report (AFMR), Part 2
The 2021 Annual Franchise Marketing Report provides valuable data and analysis for franchise consumer marketers to improve their marketing efforts and spend.
· Franchising.com· September 14, 2021
2021 AFDR – Essential vs. Nonessential: Impact on Franchise Development Budgets
The 2021 AFDR explores the impact of Covid's delta variant on franchise development budgets, highlighting the challenges and opportunities.
· Franchising.com· September 8, 2021
3rd Annual Franchise Marketing Report, Part 1
The 2021 Annual Franchise Marketing Report provides franchise consumer marketers with valuable data and analysis to benchmark their performance against other franchise brands and within their industry sector.
· Franchising.com· August 24, 2021
2021 AFDR - Essential vs. Nonessential: Impact on Franchise Sales Teams, Revenue, & Sales
The 2021 Annual Franchise Development Report (AFDR) highlights the impact of essential vs. nonessential franchise businesses during the pandemic.
· Franchising.com· August 16, 2021
2021 Annual Franchise Development Report - Essential Businesses & Challenges
The 2021 Annual Franchise Development Report highlighted the challenges and opportunities facing franchise brands, despite the recent surge of Covid's delta variant.
· Franchising.com· August 3, 2021
2021 Annual Franchise Development Report - Brokers
Highlights from the 2021 Annual Franchise Development Report (AFDR) focus on the changing role of franchise brokers.
· Franchising.com· July 20, 2021
2021 Annual Franchise Development Report – Sales Closing Ratios
As we settle into summer – and despite potential threats from new Covid variations – franchise brands continue their shift from survival to recovery to growth.
· Franchising.com· July 6, 2021
2021 Annual Franchise Development Report - Measuring Cost Per Lead & Cost Per Sale
The 2021 Annual Franchise Development Report highlights cost per lead and cost per sale statistics for the franchise industry.
· Franchising.com· June 14, 2021
2021 Annual Franchise Development Report – 2020 Digital Spend: Budget vs. Effectiveness
With spring in the air and Covid vaccines in more bodies, it’s time to move from recovery to growth.
· Franchising.com· June 3, 2021
2021 Annual Franchise Development Report - 2020 Spend: Budgets vs. Effectiveness
The 2021 Annual Franchise Development Report provides insights on franchise development trends, including recruitment budgets and the role of franchise brokers.
· Franchising.com· May 20, 2021
2021 Annual Franchise Development Report - Recruitment Budgets, 2014-2021
The 2021 Annual Franchise Development Report highlights recruitment budgets, citing changes over the past 8 years, amid the COVID-19 pandemic.
· Franchising.com· May 5, 2021
2021 Annual Franchise Development Report – Time for Growth
The 2021 Annual Franchise Development Report was unveiled last October at the first-ever Franchise Leadership & Growth Virtual Conference.
· Franchising.com· April 21, 2021
Annual Franchise Marketing Report: Top Challenges for Marketers
The Annual Franchise Marketing Report provides valuable data and analysis for franchise consumer marketers to benchmark their performance.
· Franchising.com· February 24, 2020
Annual Franchise Marketing Report: Measuring the Customer Experience
The Annual Franchise Marketing Report (AFMR) provides franchise consumer marketers with invaluable data and analysis to benchmark their performance against other brands and improve the effectiveness and ROI of their marketing efforts.
· Franchising.com· February 11, 2020