Gen Z is a person in Burnaze's franchise knowledge graph, mentioned since 2015. 330 stories link here, each summarized from the original publisher. * Gen Z prioritizes value-driven pricing and technology, with 47% of Gen Z consumers visiting convenience stores at least several times a week [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Gen Z is driving growth in the QSR market by opting for protein-focused upgrades and specialty beverages, with nearly half of Millennials willing to spend more on meals that emphasize protein and specialty beverages [[2026-05-18 Consumers Demand Value, Yet Want to Splurge (e08ef7)]] * Gen Z accounts for 38% of loyalty sign-ups and has a lower discount rate than Millennials, with their loyalty driven by instant, relevant value and digital engagement [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]] * Restaurant operators are developing sophisticated non-alcoholic beverage programs to cater to Gen Z's shift away from alcohol, offering high-margin opportunities and driving loyalty [[2026-05-14 Building Zero-Proof Beverage Programs for Gen Z’s Sober Shift (8b96c5)]] * Gen Z is influencing their parents' food purchasing decisions, with Gen Alpha already showing a passion for food and social values that may lead to even more adventurous eating habits [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Young entrepreneurs, including those from Gen Z, are disrupting the franchising industry with fresh ideas and an innovative spirit, bringing adaptability and a willingness to embrace new technologies [[2026-02-12 Young Entrepreneurs Disrupt Franchise Industry (b92446)]] * Gen Z's annual spend is growing fast, making them a key demographic for restaurants to target with effective loyalty strategies [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]]
Marketers should focus on building deeper relationships with existing customers through technology and a human touch, rather than solely relying on new customer acquisition strategies.
Social media pranks are causing chaos in major retailers, with some franchises being targeted.
McDonald's enhances its breakfast and McCafé offerings, introducing a new tagline 'Good is Brewing' and revamping packaging and logos.
Brands are adapting their marketing strategies to capture the attention of Gen Z customers, who are more likely to engage with loyalty programs and exclusive deals.
The article discusses the importance of integrated, omnichannel marketing, but it is not specifically about franchising or multi-unit operations.
Franchise sector faces talent drain with 41% of employees feeling undercompensated
Millennials use online and offline media to research and purchase products.
Gen Z represents a significant market opportunity for businesses, with their collective and personal buying behaviors influencing family purchases.
Traditional media is experiencing a perception problem, with advertisers struggling to attach metrics to print, radio, and television ads.
The article discusses the hourly labor market and the gig economy, but does not have any relevance to the franchise industry.
A blog discusses five things to know before using YouTube for franchise advertising.
Second-generation McDonald's franchisee Paul Booth, Jr., is living up to his family legacy in more ways than one.
Chick-fil-A is the most popular fast-food choice for teenagers, according to a survey by Piper Jaffray, surpassing Starbucks and other top brands.
Instagram continues to grow as one of the top social media platforms.
Millennials aged 22 to 37 use social media to drive buying decisions.
A discussion of social media trends and their impact on business.
Seasonal hiring is becoming more competitive, with companies using creative strategies to attract and retain seasonal workers.
Report reveals shifting lifestyles of Gen Z, Millennials, and Baby Boomers.
85 percent of Americans decide on dinner the same day.
Studies show that Gen Z spends a large percentage of income on eating out, and franchise brands should invest in appealing to this demographic.
Casual chains like Applebee's are struggling to attract younger consumers, prompting brands like IHOP to revamp their images and marketing initiatives.
Franchisors are struggling to attract multi-unit franchisees, with one expert estimating the cost of recruiting a big-fish franchisee at $20,000 for a show.
Subway launches a bold rebranding campaign focusing on variety and individualization.
Facebook is expected to lose users in the 18-to-24-year-old group, with Snapchat gaining popularity among younger audiences.