Burger King’s #MoldyWhopper Is The Latest Push for 'Real Food' in the QSR Segment
Burger King has launched a new advertising campaign featuring a moldy Whopper.
· 1851 Franchise· February 20, 2020
Person
Gen Z — page 12
Gen Z is a person in Burnaze's franchise knowledge graph, mentioned since 2015. 330 stories link here, each summarized from the original publisher. * Gen Z prioritizes value-driven pricing and technology, with 47% of Gen Z consumers visiting convenience stores at least several times a week [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Gen Z is driving growth in the QSR market by opting for protein-focused upgrades and specialty beverages, with nearly half of Millennials willing to spend more on meals that emphasize protein and specialty beverages [[2026-05-18 Consumers Demand Value, Yet Want to Splurge (e08ef7)]] * Gen Z accounts for 38% of loyalty sign-ups and has a lower discount rate than Millennials, with their loyalty driven by instant, relevant value and digital engagement [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]] * Restaurant operators are developing sophisticated non-alcoholic beverage programs to cater to Gen Z's shift away from alcohol, offering high-margin opportunities and driving loyalty [[2026-05-14 Building Zero-Proof Beverage Programs for Gen Z’s Sober Shift (8b96c5)]] * Gen Z is influencing their parents' food purchasing decisions, with Gen Alpha already showing a passion for food and social values that may lead to even more adventurous eating habits [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Young entrepreneurs, including those from Gen Z, are disrupting the franchising industry with fresh ideas and an innovative spirit, bringing adaptability and a willingness to embrace new technologies [[2026-02-12 Young Entrepreneurs Disrupt Franchise Industry (b92446)]] * Gen Z's annual spend is growing fast, making them a key demographic for restaurants to target with effective loyalty strategies [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]]
The year your company got serious about diversity and inclusion
Franchises need to take these topics beyond HR departments and embody the frontrunners of tomorrow.
· Global Franchise· February 6, 2020
Vine vs. TikTok: Why One Died and The Other Is Thriving
There is no direct relevance to a franchise system, multi-location brand or operator, or franchising as an industry.
· 1851 Franchise· February 5, 2020
Chipotle Gives Reins To Biggest TikTok Creators To Disrupt Traditional Big Game Advertising At Every Timeout
Chipotle teams with TikTok's biggest creators for delivery ads during the Big Game, promoting Justin Bieber's "Yummy" song.
· Franchising.com· January 30, 2020
Meet Gen X: 65 Million Consumers Can't Be Ignored
Generation X, born between 1965 and 1980, is a significant consumer group with 65 million people, often overlooked by businesses.
· Franchising.com· January 4, 2020
Greco Pizza Is Ring, Ring And Ringing In The Holidays To Celebrate A Special Milestone
Greco Pizza celebrates a special milestone with a holiday version of its famous 310-30-30 jingle, which turned 25 years old this year.
· Franchising.com· December 31, 2019
How To Successfully Market To The Tech-Savvy and Experience-Driven Gen Z Demographic by Understanding What They Want
Brands should understand Gen Z's shopping habits and preferences to effectively market to them.
· 1851 Franchise· December 18, 2019
Young Ones to Watch: Shant Assarian, Chief Operating Officer of Mathnasium Learning Centers
Shant Assarian, 39, is the COO of Mathnasium Learning Centers, leading the brand from 300 locations to over 1,000.
· 1851 Franchise· December 10, 2019
How These Three Brands Are Killing the Mobile App UX Game
Several brands prioritize a best-in-class mobile app user experience to reel in younger customers and meet the demand for online ordering and loyalty programs.
· 1851 Franchise· December 2, 2019
Consumer Marketing Roundup: November 26, 2019
A Gen Z writer identifies three new online platforms to reach Gen Zers, including TikTok and Snapchat.
· Franchising.com· November 25, 2019
The Beauty Industry Is Lashing Out
The beauty industry has grown to a valuation of $532 billion, with a focus on social media and celebrity sponsorship.
· 1851 Franchise· November 21, 2019
Top 10 Beauty and Wellness Franchises To Watch in 2020
The global beauty industry is a $532 billion business and expected to advance at a 5%-to-7% compound annual growth rate to reach or exceed $800 billion by 2025.
· 1851 Franchise· November 21, 2019
Gen Z, AKA the Online Kings and Queens, Aren’t Online Shopping?
Generation Z prefers physical shopping over online shopping, citing a preference for the atmosphere of malls.
· 1851 Franchise· November 11, 2019
About Time for Franchising To Recognize 65 Million Gen X Consumers!
Gen X, born between 1965 and 1980, is a large and influential demographic that franchisors should consider targeting with their marketing strategies.
· Franchising.com· November 11, 2019
Burger King Teams Up With GrubHub for New Marketing Campaign
Burger King partners with GrubHub and Activision Blizzard for a new marketing campaign targeting younger customers.
· 1851 Franchise· November 5, 2019
Top 10 Health-Focused Food Franchises To Watch in 2020
Top 10 health-focused food franchises to watch in 2020, including REGYMEN Fitness and Snap-on.
· 1851 Franchise· November 5, 2019
P.F. Chang’s Late-Night Concept Looks To Tap Into Gen Z’s Desire for Entertainment
P.F. Chang’s has launched a new restaurant concept named Chang's After Dark in Miami to provide a late-night destination with exclusive bar and dining menu.
· 1851 Franchise· November 1, 2019
Has Cyber Monday Stolen Black Friday’s Thunder?
Cyber Monday has become the new Black Friday, with 53% of shoppers planning to shop on Cyber Monday and 44% on Black Friday.
· 1851 Franchise· October 22, 2019
Facing Backlash, First Chick-fil-A Abroad Closes After Only Eight Days
You know what they say—you can take the chicken out of the U.S., but you can’t take the homophobia out of the chicken.
· 1851 Franchise· October 18, 2019
Consumers Don’t Care That Chick-fil-A Has The Slowest Drive-Thru Among QSRs
Chick-fil-A has the slowest drive-thru among QSRs, 39 seconds behind competitors.
· 1851 Franchise· October 10, 2019
Teens Are Worried About the Economy, But That Won't Stop Them From Going to Chick-fil-A
Market watchers and economists have speculated about an upcoming recession for months, and according to CNBC , even teenager consumers are tightening up on spending.
· 1851 Franchise· October 8, 2019
Hiring Anyone? 5 Ways To Win The War for Hourly Talent
Five simple tips are shared to help franchise restaurant locations win the war for hourly talent, including prioritizing application responses and leveraging technology.
· Franchising.com· September 20, 2019
Trust is everything in franchising ̶ especially in Germany
Considering expansion into Germany, established franchisor and vice chair of the German Franchise Association, Matthias H.
· Global Franchise· September 13, 2019
Is your food franchise upping its delivery game?
Trend alerts to assist you with your international expansion plans
· Global Franchise· September 6, 2019