
Consumer Marketing News & Views: June 22, 2021
Consumer Marketing News & Views discusses trends and news in franchise consumer marketing, including potential replenishment of the Restaurant Revitalization Fund.
Gen Z is a person in Burnaze's franchise knowledge graph, mentioned since 2015. 330 stories link here, each summarized from the original publisher. * Gen Z prioritizes value-driven pricing and technology, with 47% of Gen Z consumers visiting convenience stores at least several times a week [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Gen Z is driving growth in the QSR market by opting for protein-focused upgrades and specialty beverages, with nearly half of Millennials willing to spend more on meals that emphasize protein and specialty beverages [[2026-05-18 Consumers Demand Value, Yet Want to Splurge (e08ef7)]] * Gen Z accounts for 38% of loyalty sign-ups and has a lower discount rate than Millennials, with their loyalty driven by instant, relevant value and digital engagement [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]] * Restaurant operators are developing sophisticated non-alcoholic beverage programs to cater to Gen Z's shift away from alcohol, offering high-margin opportunities and driving loyalty [[2026-05-14 Building Zero-Proof Beverage Programs for Gen Z’s Sober Shift (8b96c5)]] * Gen Z is influencing their parents' food purchasing decisions, with Gen Alpha already showing a passion for food and social values that may lead to even more adventurous eating habits [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Young entrepreneurs, including those from Gen Z, are disrupting the franchising industry with fresh ideas and an innovative spirit, bringing adaptability and a willingness to embrace new technologies [[2026-02-12 Young Entrepreneurs Disrupt Franchise Industry (b92446)]] * Gen Z's annual spend is growing fast, making them a key demographic for restaurants to target with effective loyalty strategies [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]]

Consumer Marketing News & Views discusses trends and news in franchise consumer marketing, including potential replenishment of the Restaurant Revitalization Fund.

Heyday, a skincare franchise, has attracted a young customer demographic with its clear and singular niche: facials.
7-Eleven collaborates with Joe Freshgoods to create a limited-edition capsule collection, kicking off Brainfreeze SZN with a merch drop on May 13.
Saladworks launched a new "WOW!" menu designed to 'revolutionize' the salad experience, amid the pandemic.
Conducted mid-February, the survey results demonstrate significant demand for in-person celebrations and group activities.
German Doner Kebab plans to open 100 new restaurants in Canada over the next ten years, following the successful launch of its first two restaurants in Ottawa and Surrey.
Trend alerts to assist you with your international expansion plans
Trend alerts to assist you with your international expansion plans

Footprints Floors, a 100-plus-unit flooring installation franchise, experiences substantial growth, opening 64 new franchises in 2020 and awarding nine new franchises in a single 10-day period.

The 2021 State of the Restaurant Industry Report from the NRA has been released, offering insight into the impact of Covid-19 on the restaurant industry and current trends.
Trend alerts to assist you with your international expansion plans
Trend alerts to assist you with your international expansion plans
The reopening of the fitness industry across the world was greeted with huge positivity and praise following temporary closures of fitness facilities internationally – for many, it was imperative that this sector was all

Retailers must shift their focus to the next generation: Gen Z, who are born after 1997 and are just now starting to come into their own as consumers.

Successful franchise brands prioritize consumer insight and controlled growth to avoid financial risks, as seen in the case of Krispy Kreme.

Gen Z expects brands to have strong digital presence and personalized experiences.

How to Reach Gen Z Through Email Marketing, an article providing advice for brands to engage with younger consumers through email marketing.

Workplace leaders should consider how to engage Gen Z workers as businesses begin rehiring.

Black Box Intelligence provides regular updates on the current impact of the Covid-19 pandemic on the restaurant industry, highlighting key consumer insights and trends.
Mowbot, a robotic lawnmowing service, opens a new location in Orlando, bringing high-tech lawn maintenance to Central Florida.

The Amazing Lash Studio brand appeals to the next generation of franchisees with its semi-permanent eyelash extension category and national presence.

The study finds Generation Z is likely to be missing out on once-in-a-lifetime events like graduations and first jobs.

Batteries Plus attracts Gen Z customers with its in-person customer service and repair services for technology products.

As creator and publisher of Life, Time, and Fortune in the early part of the 20th century, Henry Luce is credited with changing the way Americans interact with the news media.