How the Amazing Lash Studio® Brand Appeals to the Next of Generation of Franchisees

The Amazing Lash Studio® brand continues to gain popularity across the United States with more than 250 locations in 23 states. The leader in the semi-permanent eyelash extension category was founded in 2010 and has since been added to the WellBiz Brands, Inc. portfolio, allowing it to further establish its national presence and attract qualified franchise candidates.

Since coming under the WellBiz Brands, Inc. umbrella, the Amazing Lash Studio brand has seen strong momentum. According to Matt Stanton, chief development officer of WellBiz Brands, Inc., the ideal Amazing Lash Studio franchise candidates are individuals who are hardworking and passionate, with a willingness to really get involved in the business. This includes the next generation of business owners: millennials and members of Generation Z.

The Amazing Lash Studio brand is one that appeals to millennials and Gen Zers for numerous reasons. First, both generational cohorts are known to value and invest in beauty, health and wellness — a key characteristic of the Amazing Lash Studio brand. “Those in the millennial and Generation Z groups are not known for buying fancy cars or flaunting their money,” Stanton said. “They are known for caring about and spending their money on health and wellness and on experiences that match their lifestyle. The services the Amazing Lash Studio brand offers fits exactly that.”

“There are a lot of options in franchising, but a lot of millennials don’t want to own, for example, a fast-food chain, because they don’t believe in the mission of that category,” he continued. “They are a group that believes in the mission of spreading health and wellness.”

In addition to appealing to their health and wellness interests, the Amazing Lash Studio brand also appeals to millennials and Gen Z’s entrepreneurial spirit. According to Lauren Wanamaker, senior director of development for Amazing Lash Franchise, LLC, “Younger franchise candidates are looking for something new and exciting and we really appeal to the true entrepreneurial spirit, even if they are early in their careers,” Wanamaker said.

“Many millennials are already tired of building success for someone else,” she continued. “They want to create their own path to success and sense of flexibility, and the Amazing Lash Studio brand really gives them the opportunity to do that.”

What’s more, members of both the millennial and Gen Z generations are always looking for the newest and hottest trends in the market — and the Amazing Lash Studio brand fits that mold

“Although the semi-permanent eyelash extension trend has been around for more than 20 years, it’s still a fairly new industry with ample opportunity for growth and success: Millennials and Gen Zers sense and gravitate toward that,” Wanamaker added.

Stanton agreed with Wanamaker’s sentiments and noted how millennials and Gen Zers also bring a sense of passion to everything they do — and this passion serves as a strong foundation for franchisee success. “To be a successful franchisee, you have to hold passion for the business you’re running,” Stanton added. “Additionally, you can’t be afraid of hard work, and the individuals in these age groups aren’t.

They like calling the shots and having flexibility built into their day. Most aren’t looking to punch a clock for 30 years and then retire. They want fulfillment, and ownership of something through franchising allows precisely that.”

*Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.

SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® is a registered trademark of ALF.