George Wolf — page 2

Flamel launches ChatGPT ads for multi-location brands, reaching 3,848 consumers.

When reports surfaced that Inspire Brands had confidentially filed for an initial public offering, much of the attention focused on valuation, revenue, and the scale of a restaurant company operating more than 33,000 loc

The sandwich giant's initial public offering underscores the value of scalable franchising and operational execution in a challenging economic landscape.

Kroger's $1.65 billion acquisition of regional grocer Giant Eagle aims to bolster its midwestern footprint and expand its data-driven retail media capabilities.

Walmart's acquisition of CTV platform Vibe.co signals a move to provide small and mid-market brands with performance-driven advertising tools tied to shopper data.

Scorpion's acquisition of 1SEO highlights a shift toward AI-powered marketing platforms designed to help local service businesses navigate changing digital discovery environments.

Yext is opening its enterprise agentic marketing platform to developers and agencies as AI-powered recommendations begin to drive a significant portion of local business discovery.

A new partnership between Basis Technologies and Cint allows marketers to access brand lift metrics mid-campaign, enabling real-time optimization for multi-location brand awareness.

Following a record-breaking first quarter with 35 new licenses awarded, The Goddard School is evolving its marketing operations to manage the complexity of its rapidly expanding franchise system.

Yelp’s 2026 growth report identifies top-performing multi-location brands, highlighting a shift toward personalization and experiential concepts across the restaurant and service sectors.

Walmart’s new partnership with Magnite may signal a broader shift in how retail media networks operate.

As multi-location brands push deeper into expansion mode, one of the biggest operational challenges is no longer simply opening new locations.

Lamar partners with Ronald McDonald House for $2M DOOH campaign

TikTok campaign drives 23,000 landing page views for Camp Bow Wow

Flamel.ai launches Luna to execute and optimize franchise marketing across locations