Jennifer Schuler — page 2

Wetzel's Pretzels is serving at the BNP Paribas Open tennis tournament, offering fresh snacks to attendees.

PASADENA, Calif., Sept. 8, 2021 // PRNewswire // - Wetzel's Pretzels (Wetzel's), known for inspiring handheld happiness with its mouth-watering, portable snacks, announced today the appointment of Kim Freer as Chief Marketing Officer.

Wetzel’s Pretzels earns a spot on Franchise Business Review’s 2021 Culture100 Awards List and Top Food Franchises for 2021, highlighting its innovative snack category and high franchisee satisfaction.

Wetzel’s Pretzels signs a franchise agreement to roll out handheld happiness in Grandville, MI.

Wetzel's Pretzels opens new corporate location at Victoria Gardens shopping mall in Rancho Cucamonga.

Wetzel's Pretzels opens new bakery in Chula Vista, California, expanding its presence in the San Diego area.

Wetzel's Pretzels has opened a new bakery in Ehrenburg, Arizona, with a versatile, year-round delicious product.

Wetzel's Pretzels multi-unit franchisees Ron Reger and Alfred Daher opened three store-within-a-store bakeries in 10 months in Southern California.

Wetzel's Pretzels signs a franchise agreement to open a new location in Sunrise, Florida, at Sawgrass Mills mall, marking the brand's third location in the area.

Wetzel’s Pretzels launches a military veteran’s franchise program, offering qualified individuals a discounted franchise opportunity.

Wetzel's Pretzels franchise owner Eyal Reich opened a new location at the Navy Medical Center in San Diego.

Wetzel’s Pretzels signs a franchise agreement to open a new location in Chula Vista, California, at the Otay Ranch Town Center, expanding the brand's presence in Southern California.

Wetzel's Pretzels is celebrating National Wetzel's Day with a free pretzel after 3 p.m. at all participating locations nationwide, reclaiming the day as National Wetzel's Day.

Wetzel’s Pretzels names Jennifer Schuler as its new CEO, who plans to add 25-30 units in the next few years, with the brand currently having 340 units, most of which are franchised.

Wetzel's Pretzels targets the Seattle area for expansion, focusing on building its presence in key locations, including Pacific Place and Bellevue Square.

Today, QSR Magazine announced that the iconic West Coast pretzel chain, Wetzel's Pretzels, is planning to open its first location in China by mid-2018.