Josh Liberatore — page 4

Gwynda and Monica Nia own a thriving Hotworx franchise in Chicago with 490 members.

In this latest “Fireside Chat” video, YogaSix President Lindsay Junk, StretchLab President Verdine Baker and Athletech News Founder and CEO Edward Hertzman break down the increased diversity of the longevity…

Fitness Premier adds medical weight loss program, eyes 100 locations

The fitness and wellness landscape has changed considerably since the pandemic, but there’s still no month like January.

D1 Training acquires Strive Village and hires former F45 exec

Crunch Fitness unveils Crunch 3.0 redesign with new equipment and amenities

Pvolve president Julie Cartwright discusses 2025 fitness trends and franchise growth

The fitness and wellness industry is starting to settle into a post-pandemic rhythm, marked by people returning to gyms and studios in large numbers, a rising interest in longevity services and the surging popularity of

Athletech News lists the top fitness and wellness stories of 2024

Pvolve's director of training discusses the brand's rise to prominence

Experts say consolidation is here to stay in fitness franchising with 3 key investors weighing in.

The Amenity Collective, a provider of facilities management services across the aquatics, fitness and recreation industries, has acquired Advantage Sport & Fitness (ASF), a top distributor of fitness equipment for brands

Planet Fitness poised for strong 2025 with revamped marketing plan

Orangetheory Fitness is changing with the times. The iconic group fitness brand is rolling out a new campaign, “Every Reason is the Right Reason,” which will serve as the springboard for a broader rebranding strategy tha

CR Fitness tops 70 gyms with strong personal training revenue

Life Time's Miora clinic offers longevity services, including GLP-1s, for $149-$249 monthly

Private equity money has flooded into big-box gyms since the pandemic, but the smart money could be headed to clubs that occupy a smaller physical footprint.

Orangetheory and Anytime Fitness merge to form Purpose Brands, naming Tom Leverton CEO

Bay Club has 26 locations with 135,000 members on the West Coast

Scaling any business is a complex and complicated endeavor. This is especially true in the fitness and wellness industry, where the human touch is so important but so difficult to replicate across multiple locations.

At least, that’s the belief of Luke Carlson, a former NFL strength and conditioning coach who founded Discover Strength, a fast-growing fitness franchise that’s eyeing 100 locations by the end of next year.

F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to participating studios worldwide, embracing the new wave in wellness and potentially introducing a lucrative business model for boutique fitness studios.

The global wellness economy now stands at $6.3 trillion as consumers prioritize their wellbeing more than ever before.

Commando, a fast-growing boutique fitness brand based in Mexico, has received investment from an American private equity firm, setting the stage for further expansion across Mexico and internationally.