Keith Gerson

A franchisor can successfully drive franchise sales, grow unit count, and show strong system-wide revenue.

Franchisors! If you’re not thinking like a private equity (PE) firm, you’re leaving money on the table.

The Titus Center for Franchising Advisory Board adds 12 new member companies and 17 individual members.

The Titus Center for Franchising adds 12 new members to its Advisory Board, supporting franchise education through mentorship and internships.

Franchise sales organizations fill a unique niche in franchise recruiting, offering expertise and support to franchise development executives.

International franchise specialists share their views on technology franchisors using AI to enhance customer experience, franchisee relationships, and improve franchisee profitability.

Seven areas to consider in 2023 for franchise sales teams to survive in a dynamic world.

FranConnect's franchise sales data suggests a potential recession in 2023, with a decline in leads and sales.

Franchisors face a backlog of new owners, with many units sold but not yet opened, as franchise development struggles to keep pace with demand.

During the Covid-19 pandemic, franchisors were forced to work with their international licensees remotely, leading to increased communication but also challenges in identifying and correcting operations and development problems.

Franchise portals are a web-based service that collect and sell leads to franchisors, but their integrity is questioned by some franchisors.

Franchisors are advised to focus on the overall experience of their franchisees, rather than just finances, to ensure success and growth.

Email marketing remains a powerful recruitment tool for franchises, with open and read rates up nearly 20% from 2019.

Trend alerts to assist you with your international expansion plans

A list of approaches to finding and hiring staff in the post-COVID economy is presented.

FranConnect releases the 2021 Franchise Sales Index Report, highlighting key findings on lead generation and total deals closed.

FranConnect established a Consulting Alliance Partnership Program to provide customers with broader opportunities for implementing its technology.

Franchise brands can boost and track franchise sales leads to pursue growth in 2021, despite 2020’s decline in leads.

The article discusses the importance of technology for franchisee success and how to choose the right tools.

A 3-step plan to ensure franchisee success in 2021 begins with franchisee engagement, focusing on improving visibility, gaining insights into franchisee behavior, and driving efficiency.

Big Blue Swim School's franchise sales site ranked ninth in 1851 Franchise's Franchise Development Website Awards.

FranConnect's Q3 2020 report shows leads declining by 25.4% but deals increasing to 1,625m, indicating a shift towards essential businesses and a positive trend for franchise sales.

Franchise recruitment websites saw a 31% deal rate in Q1 2020.

The article discusses the strengths and limitations of franchise portal leads, including high quantities of leads at an economical rate, but also questioning the quality of these leads.