
How Starbucks improved service and turned its sales around
Starbucks improves service and sales with Green Apron Service Model
· Restaurant Business· October 19, 2026
Laxman Narasimhan is a person in Burnaze's franchise knowledge graph, mentioned since 2023. 4 stories link here, each summarized from the original publisher.

Starbucks improves service and sales with Green Apron Service Model

Starbucks CEO Brian Niccol has led changes over two years

When Brian Niccol took over as CEO of Starbucks in 2024, he labeled his comeback plan “Back to Starbucks,” embarking on a months-long strategy to pull the company out of a brutal slump largely by focusing on the chain’s in-store service quality.

Article discusses the importance of CEOs experiencing their customer experience firsthand.