Marina Mentzel

For many entrepreneurs interested in the swim school industry, the biggest barrier to entry has little to do with teaching swimming.

UrSwim and BooXkeeping use competitive research to inform business strategies.

For independent swim instructors, building a successful business often begins with the most important piece already in place: knowing how to teach people to swim.

urSwim's first franchisees, Hunter and Danelle Brink, grow business in Connecticut.

urSwim franchisees earn more with pool management services, generating $567,605 in gross sales

A great potential franchisee can build a community and invest in the human side of the business.

urSwim gives new franchisees 2 years of contact center support

Before bringing franchisees on board, the most important thing a founder can do is prove their model works beyond its original location.

urSwim has developed a unique approach to filling the need for high-quality instruction using a community-responsive franchise model, generating business through pool management and aquatics programs.

urSwim , the six-unit mobile swim instruction and pool management franchise, is targeting Connecticut for franchise development.

Making the leap from business owner to franchisor means navigating the transition from selling a product or service to selling a system.

Jim Montes has spent his career stepping into new challenges.

urSwim's swim education model is built to be recession-resilient with steady demand

Brenna Dowd joined urSwim , the mobile swim instruction and pool management franchise, in its early days and grew into the role of chief operating officer as the company prepared to franchise.

urSwim is a swim instruction and aquatics management brand founded to improve water safety and expand access to high-quality swim education.

urSwim founder Marina Mentzel offers at-home swim lessons and pool management

Swim education has historically been a splintered space, one often caught between higher overhead brick-and-mortar facilities and informal, fragmented local providers.

Marina Mentzel, founder and CEO of urSwim, emphasizes the importance of succession planning for long-term franchise success.

UrSwim, a swim education franchise, is changing the way families access swim instruction through a business model that brings lessons directly to communities.