Michael Skipworth

Wingstop focuses on marketing and AI to end sales slide

Wingstop's Q3 systemwide sales rose to $1.4 billion, thanks to restaurant development, but sales are negative at Wingstop, and the leadership team isn’t happy.

We can point to the relentless inflationary environment for causing much of Wingstop’s recent sales struggles.

The chicken wing chain lowered its full-year guidance following a 5.4% drop in same-store sales, marking its sixth consecutive quarter of negative growth.

Fast food regained value reputation in 2025 with deals, but perceptions were short lived.

Wingstop's same-store sales grew double digits on World Cup match days.

The U.S.-Iran conflict that began in late February has created a chokehold on oil exports, driving up fuel costs significantly.

Wingstop is saddling up for the Flavor Rodeo, bringing fan-favorites Carolina Gold and Jamaican Jerk back to menus nationwide after prior limited-time runs.

Wingstop surpasses $5 billion in systemwide sales with 3,000 restaurants globally

The chicken wing giant reported a 7.5% drop in comparable sales as core urban consumers face increased financial pressure.

Wingstop executives are shifting strategies to address lower-income consumer pressure after reporting a 7.5 percent decline in U.S. same-store sales for the second quarter.

Wingstop launches Club Wingstop loyalty program with 22% higher enrollments.

Wingstop revises full-year outlook downward to -4% to -6% same-store sales.

The chicken chain reported its fifth consecutive quarter of declining sales as inflationary pressures continue to weigh on consumer fast-food spending.

Wingstop's same-store sales fell 8.7% in Q1 2026 amid aggressive growth

- Fast Casual - Marketing & Branding - News Wingstop brings back its Boneless Meal Deal The fast-casual chicken-wing chains' offering includes 20 boneless wings, a large fry, and t

Chicken franchises remain one of the most competitive and dynamic segments of the restaurant industry.

Club Wingstop's loyalty features are in keeping with an industrywide move toward more intensive and personalized forms of loyalty built atop points-accumulating base programs.

- Fast Casual - Marketing & Branding - Loyalty - News Wingstop launches ‘experience-led’ loyalty program The chicken wing chain is partnering with reality TV star Maura Higgins for

The chicken wing operator reported an 8.7 percent decline in first-quarter same-store sales while maintaining long-term confidence in its average-unit volume growth.

During Wingstop’s first quarter earnings call Wednesday, CEO Michael Skipworth painted a detailed picture of the chain’s recent growth, including the addition of over 1,000 new restaurants since 2023, as well as the more

The chicken chain reported an 8.7% drop in domestic same-store sales as severe winter weather and inflationary pressures impacted its core consumer base.

Wingstop reported an 8.7% decline in same-restaurant sales as rising gas prices and geopolitical tension impacted the spending habits of its core lower-income consumer base.

DALLAS, Feb. 8, 2024 // PRNewswire // - Wingstop fans have boldly declared their love and fandom for Hot Honey Rub since the popular dry rub made its last appearance on menus in July.