Michelle Hummel

Success in rolling out new services across a franchise system requires planning, testing and gathering feedback – before making an announcement.

High-performing multi-location brands are 34% more likely to utilize a dedicated local marketing strategy to balance brand consistency with neighborhood-level engagement.

Franchise owners can drive growth by combining national brand awareness with community-focused tactics like local sponsorships, events, and strategic partnerships.

Local operators must move beyond vanity metrics to align social media strategies with tangible business goals like foot traffic and lead generation.

Most franchise brands have no shortage of messaging to share.

Connecting with potential owners through live local events can build the trust necessary to drive franchise pipeline conversions.