Athletech News — page 21

Fitstop is officially entering the fitness-competition market with the launch of Global Games.

JetSet Pilates expands to Chicago and Boston with dozens of locations.

Strong Pilates to open eight new studios in Maryland and Virginia.

The vibes of an environment dictate everything — from perceived value to your mood and even how you feel about yourself and others.

Americans have no shortage of brick-and-mortar fitness offerings to choose from, but which brands dominate the U.S.

Pvolve has quickly risen to the top of boutique fitness. Now, the brand is looking to capitalize on its popularity by embarking on a major expansion push in New York City.

Connected fitness brand Echelon is enhancing its strategy in a key partnership with U.K.-based strength-training equipment company Primal to help the latter break into the U.S.

Daxko is helping fitness operators join the growing gym-as-a-clinic movement.

Technogym is diving deeper into the artificial intelligence revolution sweeping the fitness and wellness industry.

Two of the biggest names in fitness, Peloton and Precor, are deepening their partnership in a push to bring together the sides’ combined equipment engineering expertise, connected fitness technology and immersive content.

Crunch Fitness adds Freemotion as vendor for 3.5 million members.

Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray.

As the GLP-1 era presses on, different fitness operators are starting to offer programs that cater to the growing clientele now taking the weight-loss medications, with a range of approaches depending on the brand.

New York Sports Club partners with Thrive for biomarker testing.

After recently closing a chapter on a two-decade-plus career at Life Time, Jeff Zwiefel is now joining private equity firm North Castle Partners, which focuses on health and wellness businesses, as an advisor.

Fitnessmith partners with Centr for East Coast Hyrox training centers.

The fitness industry has entered the era of data abundance .

HFA Show 2026 features new equipment and tech from EGYM, Life Fitness, and Echelon

John Meloun, Xponential Fitness’ chief financial officer since 2018, has left the company, marking the latest transition moment for the fitness and wellness franchisor.

Fitura launches with $20M valuation for padel, Pilates and recovery franchises.

Life Fitness / Hammer Strength and Merrithew are joining forces to bring premium Pilates equipment to more operators across the United States.

Villa Sport is expanding its footprint in Texas, acquiring Memorial Athletic Club (MAC) in Houston as the family-owned operator continues to scale its network of health clubs and fitness facilities.

Adam Shane brings Yoga Joint to New York with 15 locations planned

SLT (Strengthen Lengthen Tone) is making a bold push for expansion, announcing its intention to acquire reformer-based Pilates studios across the United States following a recent multimillion-dollar investment.