Athletech News — page 28

PureGym rebrands 56 former Blink Fitness gyms in NY and NJ.

For those who aren’t a fan of a chilly cold plunge but still want to take advantage of the benefits of cold therapy, there soon will be a new alternative.

Neither Bea, Celine nor Neil Pascual came from the fitness industry before launching their Alpha Fit Club this summer.

Pilates is booming. Members are asking for it, wellness trends are fueling it and clubs that offer it are seeing stronger retention.

Life Fitness helps brands design gym floors that tell a story

Hudson met her husband and business partner, Shannon, as a student at a karate school Shannon owned with his brother at the time.

Glo30, a membership-based skincare studio franchise, is bringing on board seasoned franchise operator Chris Pelnik as it looks to build its presence across key North Carolina markets.

One of Europe’s major running brands will soon make its debut in the competitive United States market .

Hyrox is heading into 2026 with a different kind of horsepower.

Massage Envy is adding a few robotic hands to select franchise locations, giving clients the option to book Aescape, an AI-powered, self-guided massage service that lets users personalize pressure, music, muscle targets and recovery goals through a touchscreen.

ClassPass is all gas, no brakes on expansion. The online booking platform’s latest partnership with national chain NuSpine Chiropractic leans into the wellness side of the app, as members will now be able to book appoint

Over 16 years after its founding, Tone It Up ’s leadership is returning to its roots, as one of its original co-founders mounts a bold comeback to the brand.

Mindbody Payments powers loyalty and revenue for fitness businesses with seamless transactions.

Boutique fitness has taken the U.S. by storm, and now, one of its top franchise brands is gearing up to tap into the South American fitness market: barre3.

One of the world’s most sought-after brands is leaning into fitness and wellness as it expands its global influence.

GLP-1 drugs have helped Americans slim down quickly , but rapid weight loss (coupled with a growing interest in longevity) is changing what consumers expect from med-spas.

Bonside, a New York-based fintech firm serving brick-and-mortar businesses whose portfolio includes Natural Pilates, Y7, Wundabar, F45 Training, Amped Fitness and Evolve Med Spa, has formed a $100 million strategic partn

JetSet Pilates is entering its next stage of growth in the city where it started: Miami.

Beverly Hills Rejuvenation Center is expanding its clinical aesthetics services with a new flagship location

One workout was all it took for Nicholas Marco to decide he wanted to own a piece of Sweat440, a fast-growing strength-based interval training franchise.

Functional training has reshaped the modern gym floor, and no company has been more central to that transformation than TRX.

You can order leggings and hoodies on your phone in seconds, which is part of the beauty of digital convenience, but what keeps people coming back is a place that feels like part of their routine.

Data-driven communication is more accessible and important to businesses than ever before.

Hyrox athletes will now have a new place to train for the race’s signature grind, and it’s inside one of the most data-driven studios in the game: Orangetheory Fitness.