Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
National gym chain 24 Hour Fitness is introducing a new reformer pilates format to its Southern California clubs, positioning it as a pilot program for a more affordable version of the popular modality.
Daxko helps gyms reduce payment issues with modern payment solutions
EGYM sees AI and collaboration as key drivers for the future with over 200 partners.
Not every entrepreneurial venture begins with a business plan.
iFIT is accelerating its expansion into the Pilates category with the launch of the NordicTrack Ultra Reformer Series, a premium line that marks the brand’s first entry into fully connected reformers.
Boutique fitness and luxury real estate are officially sharing the same floor plan.
Planet Fitness has made it clear that it’s one of the most dominant gym brands in Southern California, recently opening its 100th location in the Los Angeles area.
Canada’s largest gym chain, GoodLife Fitness, is bringing new tech into the fold to streamline operations and manage 1,750 group fitness instructors across nearly 200 locations.
Earn Your Stripes to franchise its military-themed fitness concept nationwide.
SWTHZ, a leading contrast therapy franchise, is a brand defined by precision — as demonstrated through carefully monitored plunge temperatures, humidity levels and metrics that power its continued growth.
Chelsea Piers Fitness will be expanding into New Jersey and Queens, with plans underway to open luxury gyms in both Jersey City and Long Island City, the operator confirmed to Athletech News.
Sweetgreen is bulking up and making it easier to track macros.
GoSaga, a holding company behind lifestyle brands across wellness, fitness and beauty, has acquired Squeeze Massage, a massage brand with 14 locations nationwide.
Xponential Fitness is moving forward with a leaner portfolio and a focus on operational improvement.
Studio Pilates International is on a non-stop expansion mission, with its latest studio marking the brand’s debut into the Texas market.
Anytime Fitness signs deal to open 60+ gyms in Saudi Arabia.
From pilot to Pilates, Life Time’s CTR (Core. Tone. Reform.) class has evolved from a test concept into one of its most sought-after offerings, with many clubs enforcing waitlists, daily class limits and no-show fees due to high demand.
Planet Fitness plans to raise Black Card membership price to $29.99/month
Club Pilates franchisee Aligned Fitness Holdings grows to 34 locations.
PureGym is extending its mission beyond its 435 clubs. The U.K.-based gym operator will support the government’s Keep Britain Working Review, an initiative meant to improve workforce health and ease pressure on the NHS by preventing long-term illness.
Crunch Fitness opens first gym in India, plans 75 locations
TRX is bringing its yellow straps to the fastest-growing game in America: pickleball.
Life Time posts $782.6 million in Q3 revenue, up 12.9% year-over-year.
Vasa Fitness is putting $30 million toward a sweeping upgrade of its 64 gyms, signaling how the high-value, low-price (HVLP) segment continues to evolve in the age of Gen Z.