Athletech News — page 32

Paging through the Wall Street Journal one morning in 2017, Steve Hitzemann’s eyes found their way to an article on assisted stretching.

World Gym expands to Mexico and Australia with new deals.

In today’s fitness industry, growth is no longer just about adding more square footage or equipment.

Marc Thomas’ wife looked at him like he was crazy when he told her he wanted to quit his job and open an Orangetheory Fitness — the first one in California.

JetSet Pilates has set Northern California in its sights, highlighting the region’s hybrid work culture and wellness-driven lifestyle as it plans to open 25 to 35 studios in the coming years, with a strong focus on the Bay Area.

Las Vegas may be best known for neon lights and slot machines, but its suburbs will soon welcome fast-growing functional fitness brand Pvolve, which has signed its first franchise agreements in Nevada and will open studios in Summerlin and Henderson.

Grand Fitness Partners acquires 10 Planet Fitness clubs in California.

Supafitgrow drives growth for F45 and Club Pilates studios with AI-infused marketing solutions

Easy Mile Fitness, a privately owned Planet Fitness franchisee, has just struck a deal with the Bravo Fit Franchise Group to acquire 17 locations.

Strength-focused interval training brand Sweat440 announced a landmark franchise development deal to open 30 new locations across Southern California, maintaining its expansion momentum.

Mindbody report finds 72% of fitness and wellness operators optimistic

Gary and Kathy McKay own 13 Club Pilates locations across three states

For years, the back office has been framed as a necessary evil in fitness — a cost of doing business that owners endured while their real passion lived on the gym floor.

Planet Fitness franchisee Ohana Growth Partners has acquired 10 clubs in Michigan from JP Fitness and picked up a location in Rice Lake, Wisconsin, that is expected to open by the end of the year.

EoS Fitness is rolling out EGYM Genius — an AI-powered software platform that builds individualized training programs — across all of its gyms with enabled equipment.

Nofar Hagag, founder of the popular Pilates studio brand Nofar Method, has launched Nofar Method Academy, a new educational hub offering comprehensive Pilates certification programs.

Fitness On Demand helps operators with strategy and personalized ecosystems

Anytime Fitness franchisees Michael Chere and John Christopher operate 70 locations.

School is back in session and stress levels are climbing, especially among Gen Z students juggling academics, jobs and social pressures.

Perspire Sauna Studio is accelerating its national footprint with five new multi-unit franchise agreements that will bring 15 new studios to Connecticut, Florida, New Jersey, New York, Southern California and Virginia, a

Xplor Technologies, which owns platforms including boutique fitness-focused Mariana Tek, is expanding its global payments reach as the Atlanta-based software and payments provider announced it has signed a definitive agr

Next Health has acquired medical weight-loss and wellness clinic Lindora from Xponential Fitness, the sides announced Friday.

Anatomy, an upscale health and wellness club that’s made its mark in South Florida, is expanding to Aventura with its fifth and biggest studio to date.

Boutique fitness franchisor Xponential Fitness has divested from Lindora, the medical weight-loss and wellness chain it picked up last year, with Next Health, a fast-growing franchisor of health optimization and longevity centers, acquiring the brand.