
Unlocking the ROI of Recovery
In the evolving landscape of fitness and wellness, recovery is no longer a quiet corner after a workout, it’s becoming a core strategy for keeping members engaged, loyal and invested.
Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN

In the evolving landscape of fitness and wellness, recovery is no longer a quiet corner after a workout, it’s becoming a core strategy for keeping members engaged, loyal and invested.

The D1 Training facility in Billings, Montana, is all about community and family.

Sunlighten helps gyms choose the right infrared sauna for their business, expecting 40% of the $550 million market.

PureGym celebrated the upcoming National Fitness Day by throwing open its doors across the U.K.

Walla has unveiled WallaPredict, an AI-powered tool designed to help boutique fitness studios and franchises boost member retention through early interventions.

Precor has introduced the Breakaway Treadmill, a commercial-grade slat belt model aimed at updating the cardio floor with new training options and a fresh look.

Burn Boot Camp is widening its lens beyond the typical boutique fitness demographic with a new brand campaign that celebrates strength and resilience at every age.

The headlines related to the fitness industry are typically dominated by new modalities, advanced equipment and flashy gadgets.

Your Reformer partners with Johnson Health Tech for global distribution

Alyssa Laroussi opens MADabolic in Bend, Oregon, with 100 members.

Xplor Mariana Tek's Insights 2.0 provides key KPIs for boutique fitness studios.

Planet Fitness sets record with 3.7M teens in summer program

Glory Kickboxing, a brand rooted in stand-up combat sports, is stepping into a new chapter with US expansion plans.

Othership, the experiential wellness brand that combines contrast therapy and social rituals, is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location opening on Monday.

The Gym Group reports 8% revenue growth with 40% of members being Gen Z

As the United States marks the 24th anniversary of September 11th, some fitness brands are rallying communities in remembrance, paying tribute to first responders and service members through fundraising, stair climb challenges and open-door access.

UBX Wembley and UBX Kingston, two of the U.K.’s top boutique boxing and strength gyms, have officially launched Hyrox Training Clubs, marking the first UBX gyms in the franchise’s system to partner with the global fitness race brand.

In any industry, growth isn’t just a common goal, but an expectation.

For one franchise, pickleball isn’t just the fastest-growing sport in the U.S., it’s also turning into a play for media reach.

Excel Fitness, one of the largest Planet Fitness franchisees, is on the hunt for new acquisitions as it looks to expand its footprint across the U.S.

CorePlus, a Melbourne-founded Pilates and yoga brand, is bringing its studio experience to the United States for the first time, opening a location in Gilbert, Arizona.

Daxko acquires Vision to support 30% of Boys & Girls Clubs nationwide.

Xplor Mariana Tek launches Insight 2.0 with key business statistics.
Temple Lifestyle Brands, the Montreal-based parent company of Thirsty Buddha, an organic coconut water brand, has acquired Rise Kombucha, as the functional drinks market is projected to grow to nearly $7.9 billion by 2030.