Athletech News — page 34

24 Hour Fitness partners with ISSA for personal training certification

Fitness2020 sees 31% member conversion boost with LG Electronics and PLAE additions

Crunch Fitness is expanding its Texas footprint with a $6 million, 45,000-square-foot gym in Austin’s Southpark Meadows, previewing the site on September 16 with an autograph signing by former University of Texas star quarterback and NFL player Vince Young.

YogaSix and Luna Grill partner for fitness food and classes.

F45 Training launches FIT Rewards loyalty program with 155 products.

Exercise is moving higher up the agenda for Gen Z — nearly three-quarters (73%) of young people report working out at least twice per week, up 11 percentage points from 2024, according to a new survey from The Gym Group in the U.K.

NRG Gyms acquires Pump Gyms, expanding to 12 UK locations.

Genesis Health Clubs has added Pelican Athletic Club in Mandeville, Louisiana, to its growing portfolio, the fitness operator announced on social media, introducing the facility as Genesis Health Clubs – PAC.

Pvolve opens nearly 30 studios across the U.S. and Canada.

Six decades after its Venice Beach debut, Gold’s Gym is entering Brazil through a master franchise agreement that calls for 60 locations over the next 10 years, starting with a flagship site in 2026 followed by additiona

The Pickle Pad signs four new deals across the US.

Vasa Fitness is expanding Studio LFT, its boutique-style, strength-training program, to more clubs as demand for coach-led lifting sessions grows.

The Yard Gym expands to US with strength training concept

Life Time is rolling out more than 55 “Work Lounges” inside its athletic country clubs with another 30 planned, part of a push to be more than a health destination and even beyond a third space.

Crunch Fitness franchisee CR Fitness Holdings will host “Training Day” on August 30, a one-day event offering members 1.6 million free personal training sessions across its 86 clubs in Florida, Georgia, North Carolina, Texas and Tennessee.

ABC Fitness hires Dave Alstead as commercial director for EMEA growth

One of America’s biggest fitness brands made national news headlines this week.

Fabletics is rolling out GreyOrange ’s gStore SaaS inventory management app at over 100 stores in North America, aiming to enhance in-store execution with real-time visibility and task automation.

When Carrie Minter Ebers launched Carrie’s Pilates Plus in West Hollywood in 2013, boutique fitness was already booming.

24 Hour Fitness hosts free gym party nationwide on August 25

Styles Studios Fitness, an Illinois-based brand that offers multiple boutique-style classes under one roof, has launched a national franchising arm and is eyeing expansion across the United States.

SWTHZ upgrades wellness experiences with cold plunges and recovery sessions.

Studio Pilates International will open its first German location in Wiesbaden in 2026, marking a push into mainland Europe for the boutique fitness franchise.

Movement Climbing, Yoga and Fitness has partnered with European brand Karma8a to sell its design-driven climbing apparel and lifestyle accessories at two of its indoor gyms in New York: Movement Gowanus (Brooklyn) and Movement LIC (Long Island City, Queens).