Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
Fly Dance Fitness, the Sarasota-based, female-founded dance fitness brand, is keeping the momentum going in its first year of franchising, announcing a string of new openings and location confirmations.
Gold’s Gym SoCal is deepening its commitment to functional strength training by installing Escape Fitness’ Octagon Load system at two additional locations: Glendale and Beverly Center.
Now under new ownership, Rumble Boxing and CycleBar are slowing down to speed up.
Fitness Technology Summit to explore AI and data in gyms
Fitness International, operator of LA Fitness and City Sports Club, will kick off a youth-centric initiative this fall, offering high school students free after-school and weekend access to select locations, aligning wit
Giant Ideas acquires Mayweather Boxing + Fitness and KickHouse, overseeing 70 studios.
Climbing gym company Sender One has taken ownership of its flagship Los Angeles facility at 11220 Hindry Avenue, teaming up with impact investment cooperative Kachuwa Impact Fund in a move that underscores the growing ro
Sunny Health & Fitness launches AI Fitness Coach 2.0 with deeper personalization.
The topics of mental health, stress and terms like “burnout” have elevated from noteworthy subjects to top-of-mind concepts for countless fitness and medical professionals within the past five to ten years.
Gym owners who leverage data will win in fitness market
With half of 2025 in the books, one thing is clear from the Health & Fitness Association’s (HFA) newly released global report: more people worldwide are treating fitness as a necessity, not a luxury.
The modern Reformer Pilates franchise kicked off 2025 with 16 new studio openings in the first six months of the year, expanded into several new U.S.
Strong Pilates is celebrating the opening of its 100th studio this weekend in Garwood, New Jersey, as the Australian-born fitness franchise ramps up its U.S.
Lucra, the white-label gamification software behind entertainment experiences for Dave & Buster’s, Five Iron Golf and Puttshack, has partnered with Asensei, the AI-powered movement recognition platform trusted by Tonal a
WeightWatchers is bringing on SoulCycle co-founder Julie Rice as its first Chief Experience Officer and acquiring her latest venture, Peoplehood, as the storied weight management company accelerates efforts to build a mo
Fitness & Lifestyle Group (FLG), Asia Pacific’s largest corporately owned health and wellness club operator, is marking a key milestone in its wellness strategy with the opening of its 50th Reform Pilates studio, solidif
Xponential Fitness has named Mike Nuzzo chief executive officer, effective immediately.
The Vitamin Shoppe has created a new C-suite role and appointed wellness industry veteran Mike Forbes as executive vice president and its first chief strategy officer, reflecting the nutritional supplement company’s evolving priorities.
Strong Gen Z adoption is fueling growth at Planet Fitness as the high-value, low-priced (HVLP) giant prepares for the health-focused Gen Alpha to drive the next chapter.
Life Time is flexing more than muscle as its AI-powered wellness vision is starting to take shape.
Hotworx expands 24-hour infrared fitness concept in US and abroad
Cerebral, a virtual mental health provider, has acquired Resilience Lab, a behavioral health company, in a move to address two of the industry’s most persistent challenges: fragmented care and clinician shortages.
Primetime Fitness acquires 13 Crunch gyms in NY and NJ
CityPickle, a fast-expanding urban pickleball operator, is heading to Times Square with a new 37,000-square-foot flagship set to open this fall inside the historic Paramount Building at 1501 Broadway.