Athletech News — page 36

Crunch Fitness franchise operator Fitness Ventures is zeroing in on Portland, acquiring three existing clubs and committing $75 million to opening 15 new locations across the region in the coming years.

As Gold’s Gym celebrates its 60th anniversary, the brand isn’t just looking back on a legacy; it’s redefining what strength looks like in 2025.

Vasa Fitness has opened its fourth location in Colorado Springs, marking the high-value, low-price (HVLP) operator’s 15th club in Colorado and the first to feature a cold plunge tub as it caters to Gen Z consumers seeking more from budget-friendly gyms.

The Picklr to open 50 pickleball clubs in Australia and New Zealand.

As the fitness industry evolves to meet growing consumer demand, businesses face unique challenges in funding their growth.

Morrow Hill, a franchise-focused commercial real estate firm, has signed an exclusive partnership with Xponential Fitness to manage real estate strategy and expansion for the fitness franchisor’s portfolio of boutique br

As demand for personalized wellness grows, Life Time is scaling its digital strategy with L.AI.C, its AI assistant, now available to everyone following a beta launch last May.

Planet Fitness is well-positioned to maintain its status as top dog in the American fitness industry over the coming years, fending off competition from a crop of fast-growing high-value, low-price (HVLP) gym brands, analysts say.

Echelon Fitness is rolling out new firmware-level security measures across its equipment line, including jailbreak detection technology aimed at preventing unauthorized app usage and protecting both its users and intellectual property.

Les Mills report finds MVP members stay 39% longer and generate 27% more lifetime value.

Excel Fitness, a Texas-based Planet Fitness franchise group with 80 locations, along with other PF franchisees in the Lone Star state, have partnered to donate $100,000 to help families affected by the recent floods in the Texas Hill Country.

Vision Fitness prioritizes simplicity and user experience with reliable equipment

Congress reintroduces bill to aid franchisees in suing parent brands.

Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the two boutique fitness concepts, the sides announced.

Boutique fitness studios are jumping on the recovery trend, adding modalities including infrared saunas, massage tech and even cold water therapy as consumers increasingly incorporate wellness into their workout routines.

High-end reformer fitness brand BodyBase has officially launched its first international franchise studio inside the JW Marriott Marquis Hotel Dubai.

The indoor cycling brand, recently acquired by Interactive Strength Inc., parent company of Clmbr and Forme, has introduced the Healthspan Score, a new metric designed to translate cardiorespiratory fitness data into an

Boutique fitness franchise Body Fit Training (BFT) is gearing up to introduce aerobic capacity testing into its rebranded Performance Benchmark program next month, expanding beyond strength assessments across its 325-plus studios.

Hyrox continues to stake its claim to being the world’s hottest fitness brand, this time deepening its relationship with Third Space, an upscale fitness chain with 14 locations in the London area.

Pvolve has signed four new franchise deals that will bring six additional studios to markets across the U.S.

Workout Anytime is powering into the second half of the year with fresh executive firepower and new franchise development.

If you live in America, there’s a decent chance you’ve come across one of Hotworx’s nearly 800 studio locations.

As youth sports participation and interest in performance tech accelerates, basketball franchise Shoot 360 is expanding aggressively, with plans to grow from over 50 to 600 locations by 2030.

In-Shape Family Fitness is expanding beyond the gym floor with a new partnership to integrate medical care into the member experience.